2007 MCM Awards Finalists Announced, Gold and Silver Awards to Be Presented May 22 During ACCM

April 12, 2007 — Finalists in the 2007 MCM Awards – multichannel marketing’s top honors for B-to-B and B-to-C marketers – have been announced. Sixty (60) Print Channel, 37 Web Channel, and 11 Cross-Channel finalists were named in 17 categories from more than 200 entries. The Gold and Silver Award winners will be presented at a special luncheon on May 22, at the Annual Conference for Catalog and Multichannel Merchants (ACCM) taking place May 21-23 at the Boston Convention & Exhibition Center.

The MCM Awards continue the tradition of recognizing superior print catalogs and Web sites from around the globe. Gold and Silver awards are awarded for quality in both print and Web, and the Cross Channel Award honors multichannel merchants for synergy across the print and Web channels.

2007 MCM Awards Finalists

Print Channel Finalists

Business Specialty Products

Diamondback Tactical, Volume 6

Galls, Fire Authority, Fall 06U

Labelmaster, 2006 General Catalog

New Pig Corp., The Big Pigalog Buying Guide 2007

Children’s Products

Hanna Andersson, Holiday 2006

Informal Education Products, Museum Tour Catalog, 2006 Annual Catalog

L.L. Bean, Kids Almanac, Fall 2006

Patagonia, Patagonia Kids’, Winter 2006

Computer and High-Tech Equipment

Black Box Corp., Network Services 2006

Crutchfield Corp., Fall 2006

Headsets.com, US31

Consumer Apparel

L.L. Bean, Christmas 2006

L.L. Bean, Clothing for Women, Holiday 2006

The Orvis Co., Men’s Clothing, Holiday 2006

The Orvis Co., Travel Gear & Clothing for Men, Summer 2006

Consumer Specialty Products

Country Walkers, 2007

Musician's Friend, Holidays 2006

Musician's Friend, Winter Sale 2006-2007

The Orvis Co., The Dog Book, Summer 2006

Patagonia, 2006-07 Fall/Winter

Food

Harry and David, Cool Fruit 2006

Harry and David, Harvest Celebration 2006

Harry and David, Season's Greetings 2006

Harry and David, Summer 2006

Impromptu Gourmet, Easter 2006

Gifts

Harry and David, Easy Gifting & Entertaining 2006

Harry and David, Holiday Book of Gifts 2006

L.L. Bean, Christmas Favorites 2006

L.L. Bean, Guide to Christmas Gifts 2006

Hardware, Tools, and Automotive Supplies

Bavarian Autosport, Holiday Specials 2006

Buggies Unlimited, Fall/Winter 2006

J.C. Whitney & Co., Best of J.C. Whitney, September

Home and Gardening Products

Jackson & Perkins, Garden-Inspired Living 2006

Jackson & Perkins, New Roses 2007

L.L. Bean, Holiday Gifts, Holiday 2006

MacKenzie-Childs, From Garden to Table, Spring 2006

New Catalog

Modern Postcard, Grow Your Business, Fall 2006

Tahitian Noni International, Fall/Holiday 2006

Office Supplies, Furniture, and Stationery

Office Depot, The Big Book, December 2006-July 2007

Office Depot, The Green Book, September 2006- July 2007

Relax the Back, Office 2006, Fall

Raymond Geddes & Co., 2006-2007 Master Catalog, August 2006

Retail Traffic Driver

Relax the Back, Holiday 2006

Small Catalog

Action Bag Co., Holiday 2006

Boundless Journeys, The World's Great Adventures 2007

SunPorch Structures, SunPorch Sunroom/Screenroom, Spring 2007

Trainer's Warehouse, Summer 2006

Spin-off

Aramark, IDS Merchandising, Merchology, Book 1 Salad

Galls, Fire Authority, Fall 06U

Patagonia, Patagonia Surf 2006

Uno Alla Volta, Summer 2006

Sporting Goods

L.L. Bean, Hunting, Fall 2006

L.L. Bean, Outdoor Gear and Clothing, Summer 2006

L.L. Bean, Outdoor Gear and Clothing, Winter 2006

Patagonia, Holiday 2006

Syndicated/Co-op

BMW, 2006 BMW Guide

Catalyst Communication, Black Creek Outfitters, Spring/Summer 2006

Tessco Technologies, The Wireless Guide, Volume 24

Wholesale/Dealer

DBL Distributing, Winter 2007

Jackson & Perkins, Wholesale Roses for 2007

Web Channel Finalists

Business Specialty Products

chiefsupply.com

diamondbacktactical.com

edmundoptics.com

Children’s Products

backtobasicstoys.com

learningresources.com

onestepahead.com

Computer and High-Tech Equipment

crutchfield.com

headsets.com

musiciansfriend.com

Consumer Apparel

llbean.com

orvis.com

ralphlauren.com

sundancecatalog.com

Consumer Specialty Products

ebags.com

musiciansfriend.com

orvis.com

Food

harryanddavid.com

wolfermans.com

Gifts

llbean.com

orvis.com

sundancecatalog.com

Hardware, Tools, and Automotive Supplies

jcwhitney.com

Home and Gardening Products

cooking.com

klinq.com

smithandnoble.com

International

orvis.co.uk

New Web site

chimpfeet.com

modernpostcard.com

Office Supplies, Furniture, and Stationery

levenger.com

Small Web Merchant

ferretstore.com

noursefarms.com

seabear.com

sunporch.com

Spin-off

fireauthority.com

snpuzzled.com

Sporting Goods

llbean.com

orvis.com

Cross Channel Finalists

Business-to-Business

Diamondback Tactical

Galls

Headsets.com

Modern Postcard

Consumer

Crutchfield Corp.

Harry and David

J.C. Whitney & Co.

L.L. Bean

Musician's Friend

The Orvis Co.

SunPorch Structures

MCM Awards finalists and winners are evaluated by a panel of experts through a series of three judging sessions: pre-screening, in-home evaluations, and a final judging session. Print and Web Channel entries are evaluated on creative, merchandising, copy, customer service/navigation, and marketing execution. Cross Channel entries are evaluated on the synergy between channels and results.

For more information on the 2007 MCM Awards please visit: www.multichannelmerchant.com/toolbox/awards or contact Heather Retzlaff at (203) 358-4233; e-mail: heather.retzlaff@penton.com.

About Annual Conference for Catalog & Multichannel Merchants (ACCM)

Co-sponsored by The Direct Marketing Association and Multichannel Merchant, the Annual Conference for Catalog & Multichannel Merchants (ACCM) is the world’s largest and most comprehensive conference for catalog, internet and multichannel professionals. For more information and to register, please visit www.accmshow.com.

About Multichannel Merchant

MULTICHANNEL MERCHANT helps executives manage all facets of their businesses by providing superior analysis of successful strategies across all areas of multichannel marketing - print, catalogs, e-commerce, merchandising, operations, retail and more. It’s the one source that helps professionals capitalize on opportunities in their core businesses, and integrate strategies to maximize their successes in each channel. MULTICHANNEL MERCHANT’S franchise includes MULTICHANNEL MERCHANT magazine; the Annual Conference for Catalog & Multichannel Merchants (ACCM); MULTICHANNEL MERCHANT Weekly, List & Data Strategies, and Searchline e-newsletters; www.multichannelmerchant.com; the Annual Multichannel Merchant Awards; and much more.

About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers – commercial and nonprofit – spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.