DMA Taps Ron Barnes as State Affairs VP

April 19, 2007 — The Direct Marketing Association (DMA) is pleased to announce that Ron Barnes has joined the organization as its new vice president for state affairs.

Ron’s addition to DMA’s Washington office is part of an ongoing effort by DMA to expand the breadth of its advocacy capabilities. In February, Steven Berry took over the leadership of DMA’s government and consumer affairs efforts.

“As more and more organizations are successfully using direct marketing, the policy issues that we must address are also becoming more complex,” said DMA President & CEO John A. Greco, Jr. “On issues ranging from postal delivery to data security to privacy, decisions in state legislatures are increasingly important to the direct marketing community.”

“DMA has always been a committed advocate for the marketing community at the state, federal and international levels,” Berry said. “Ron is a great addition to our team, giving us increased coordination of our state activities, and bringing his years of knowledge of the rapidly growing interactive and wireless channels that are changing the way we communicate.”

Barnes comes to DMA from CTIA–The Wireless Association, where he managed the association’s state regulatory advocacy. Earlier at CTIA he led the implementation of Section 225 (the disability access provision of the Telecommunication Act of 1996) and worked on the association’s industry and consumer education efforts on wireless phone and base station health effects.

Prior to joining CTIA, Barnes served as a legislative affairs specialist with Holland & Knight LLP where his focus was on legislative and regulatory activities in the telecommunications, environment, and health care sectors. Barnes previously served as a staffer for a US Senator from his home state of North Carolina.

Barnes is a graduate of the University of North Carolina.

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