DMA Extends Deadline for 2007 International ECHO Awards Submissions to May 2

April 25, 2007 — The deadline for Direct Marketing Association’s (DMA) 2007 International ECHO Awards competition has been extended to Wednesday, May 2.

The 2007 ECHO Awards Ceremony and Gala will take place on the evening of Tuesday, October 16, during the DMA07 Conference & Exhibition, which will be held October 13-18 in Chicago.

DMA’s ECHO Award is the only international award that honors excellence in direct marketing creativity, marketing strategy, and response results — and now recognizes every type of media used in multichannel direct marketing campaigns. This year, DMA expanded its ECHO program to include five new advertising media: E-mail and instant messaging, mobile, search engine marketing, Web advertising, and Web development.

· For additional information, please visit www.dma-echo.org

· To download an entry form, please visit http://www.dma-echo.org/2007/entry.jsp

· For information on DMA07, please visit www.dma07.org

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