FTC and DMA to Host June 15 'Rules of the Road' Workshop in Boston

June 8, 2007 — On Friday, June 15, the Federal Trade Commission (FTC) and the Direct Marketing Association (DMA) will co-sponsor an exciting and informative one-day workshop, entitled “Green Lights & Red Flags – FTC Rules of the Road for Advertisers and Marketers.”

The all-day workshop, held at the Boston Park Plaza Hotel, will feature FTC attorneys and marketers discussing what you need to know about complying with federal and state consumer laws.

Topics include:

· FTC Advertising Law: Understanding the Rules of the Road — The FTC’s approach to ad claims, disclosures, endorsements, and substantiation

· Secure Entrepreneur: Best practices for avoiding, assessing, and addressing a data security breach

· Avoiding a Promotion Commotion: Commercial email, telemarketing, and continuity offers: How does a marketer comply with the law?

· Keeping Your Client Compliant: Your responsibilities to your business partners, clients and customers, and affiliates

· If the Government Comes to Call: The inside story on state and federal consumer protection investigations

· DMA’s Self-Regulatory Guidelines and Compliance Monitoring Program: Programs to help members “do the right thing” for consumers and their bottom line.

· Attendees will enjoy a continental breakfast and lunch, and will receive a CD of all workshop materials.

To register and for more information, go to http://www.the-dma.org/greenlights.

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