DMA07 Exhibit Hall to Feature Online Marketing Solutions Pavilion, International Pavilion, 550+ Companies

August 15, 2007 — Direct marketers who want to see what’s hot and what’s cool in their profession need look no further. The newest, hottest technology will be showcased in the Exhibit Hall at the DMA07 Conference & Exhibition, the six-day multichannel marketing event of the year, which will be held October 13–18 at Chicago’s new McCormick Place West.

In addition to showcasing the cutting-edge technologies, services, and supplies of more than 550 companies, the exhibition will feature an Online Marketing Solutions Pavilion and an International Pavilion.

“This conference and exhibition is the Direct Marketing Association’s crown jewel,” said Paul McDonnough, DMA group show director. “So attendees will not be surprised at the matchless expertise, rivaled only by its variety and abundance, which they’ve come to expect from DMA. This certainly will be the case in DMA07’s Exhibition Hall. The hall’s first-class solution providers will be demonstrating the latest technology, services, and strategies to help direct marketers take their multichannel operations to the next level of growth and profitability.”

The Exhibit Hall will open on Sunday, October 14 at 4 p.m. with a ribbon-cutting and reception hosted by DMA President & CEO John A. Greco, Jr. The exhibition, including its two special pavilions, will be open:

· Sunday, October 14 — 4 to 6:30 p.m.

· Monday, October 15 — 10:30 a.m. to 7 p.m.

· Tuesday, October 16 — 9:30 a.m. to 5 p.m.

DMA invites conferees, who will gather in Chicago from around the globe, to take full advantage of a wide range of expertise available in the Exhibit Hall, including:

· Ad and Catalog Agencies

· Affiliate Marketing Services

· Broadcast Media Buyers and Producers

· Database Marketing Services

· Direct Marketing Media Services

· eCommerce Marketing Services

· Inquiry and Lead Generation Services

· List Brokers/Compilers/Managers

· Online Content Management Services

· Payment Processing Services

· Print Services

To access the complete current list of DMA07 Exhibit Hall exhibitors, please visit https://mydma07.bdmetrics.com/Portal/BrowseResults.aspx.

To search the exhibitors list by name or by product category, please visit https://mydma07.bdmetrics.com/Portal/generalsearch.aspx.

Online Marketing Solutions Pavilion

More than 85 vendors will be on hand in the Online Marketing Solutions Pavilion, providing services and resources relating to:

· eCommerce Applications

· Email Services

· Internet Products and Services

· Multimedia Direct Marketing Solutions

· Online Content Management

· Search Marketing Services

· Web Administration

For the current list of Online Marketing Solutions Pavilion exhibitors, visit http://www.the-dma.org/conferences/dma07/OnlineMPavilion.pdf.

International Pavilion

DMA07’s International Pavilion offers valuable tools to aid direct marketers in navigating their business overseas. Located in the center of the Exhibit Hall, the International Pavilion will host more than two dozen vendors from around the globe who will offer services that help direct marketers make a splash in the global marketplace.

Businesses representing Germany, Hong Kong, India, Canada, Mexico, the Philippines, the Netherlands, and the United Kingdom and many more will be on hand to highlight emerging opportunities of an international direct marketing community.

For the current list of International Pavilion exhibitors, visit http://www.the-dma.org/conferences/dma07/InternPavilion.pdf.

About DMA07 Conference & Exhibition

DMA07, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition. DMA07 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports. DMA07’s exhibit hall will feature more than 500 exhibiting companies. For more information, or to register for the six-day multichannel marketing event of the year, please visit www.dma07.org or call 1.800.293.7279 or 330.425.9330.

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