August 22, 2007 — History was made July 23 when, for the first time, a presidential debate was driven by user-generated video on CNN/YouTube. But this innovation may already seem old history for direct marketers on the cutting-edge, as their campaigns move ahead, blazing exciting new trails. And at DMA07 Conference & Exhibition this October, DMA will be blazing too, with 14 sessions on a brand new “Emerging Channels” track.
The programming track will present multichannel direct marketing professionals the opportunity to explore emerging channels — including advergaming, interactive television, video-on-demand, mobile marketing, and word of mouth — during DMA07, which will be held October 13–18 at McCormick Place West in Chicago.
“When even presidential candidates are embracing the power of social networking sites, you know multichannel marketing has come a long way,” said Paul McDonnough, DMA Group Show Director. “Multichannel is now mainstream, so assessing and harnessing the opportunities that these new channels offer is essential for direct marketers. The sessions in this track are designed to help DMA07 conferees excel in this Knowledge Economy, not simply survive. Experts will present the latest developments, research, and innovative tactics in such areas as advergaming, digital signage, and place-based media, interactive television, video-on-demand, mobile marketing, and word of mouth.”
Monday, October 15
· How to Make Social Engagement Work for You (and Why)
Glen Hartman, Senior Vice President, Digital Marketing, Harte-Hanks
11 a.m. to 12:15 p.m.
· Marketing Success in the Web 2.0 World
Steve O'Brien, Vice President–Internet Solutions Marketing, Unica Corporation
11 a.m. to 12:15 p.m.
· Mobile Search Marketing: Separating Fact from Fiction
Marc Barach, Chief Marketing Officer, Ingenio, Inc.
3 to 4:15 p.m.
· Using Social Networking to Drive E-Commerce Sales and Loyalty
Ken Burke, Founder, MarketLive, Inc.
3 to 4:15 p.m.
· How Today’s Technologies Are Helping Local Marketers
John Gentry, Chief Revenue Officer, Spot Runner
Kevin Groome, CEO, Pica9, Inc
Lynn Fantom, Chairman and CEO, ID Media
Seth Haberman, Founder and CEO, Visible World, Inc
4:30 to 5:30 p.m.
· Optimizing ROI by Integrating Online Marketing Applications
Rick Blair, Assistant Vice President, Interactive Marketing, Equity Residential
Mikel Chertudi, Director, Online Marketing, Omniture
Jennifer McClellan, Director, Email Marketing, Illuminations, Inc.
4:30 to 5:30 p.m.
Tuesday, October 16
· 10 Emerging Technologies Every Retailer Should Know About for 2008
David Berkowitz, Director of Emerging Media, 360i
Natascha Lee, Vice President, Marketing Communications, NextAction
11:15 a.m. to 12:15 p.m.
· Direct Relevance in a Digital World
Cat Moriarty, Program Manager, Direct Mail; Editor, Deliver, United States Postal Service
Jeremy Morris, Senior Vice President, Director of Publishing, Campbell-Ewald Publishing
11:15 a.m. to 12:15 p.m.
· Driving Measurable Demand with Online Video
Chris Peterson, CEO, Chautauqua Communications
2:45 to 4 p.m.
· Life Beyond the 30–Second Spot: Consumers Media Consumption Is Changing, What Are Marketers Doing to Keep Up?
TBA
2:45 to 4 p.m.
Wednesday, October 17
· Interactive Phone Advertisements: Effective Vehicles for Direct Response
John Roswech, Senior Vice President, Sales, Jingle Networks
Matt Thornbrough, Senior Vice President, Managing Director, Media Partnership Corporation
Stephanie Thompson, Vice President, Account Director, ID Media
Greg Wester, Vice President/General Manager, VooDooVox
11:30 a.m. to 12:30 p.m.
· Marketing on the Move: Mobile Strategies that Drive Channel Response
Phil Donohue, Vice President, Strategic Accounts/Development, Catalogs by Lorel
Tania Eckweiler, Marketing Director, SmartReply
9 to 10 a.m.
· Word of Mouth Marketing Mastery for Direct Marketers
Andy Sernovitz, CEO/Author, GasPedal/Author of Word of Mouth Marketing
9 to 10 a.m.
· Toasting Alternative Media: Marketing and Advertising in the Bar Environment
George Giatzis, Senior Vice President, Advertising Sales, Ecast Inc.
Jay Kuhnie, Director of Jeep Communications, DaimlerCrysler
Scott Marsden, Group Director Digital Strategy, OMD
Diane Williams, Manager, Arbitron Custom Research
11:30 a.m. to 12:30 p.m.
About DMA07 Conference & Exhibition
DMA07, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition. DMA07 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports. DMA07’s exhibit hall will feature more than 500 exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma07.org or call 1.800.293.7279 or 330.425.9330.
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