WebmasterRadio.FM Turns Direct Marketers into Broadcasting Celebrities at DMA07

September 12, 2007 — Direct marketers who want to tell their stories to the world won’t have to look far. All they have to do is attend DMA07, and WebmasterRadio.FM will take it from there. The Internet-based radio station will be transmitting live from the Exhibit Hall floor October 13–18 at Chicago’s McCormick Place West.

WebmasterRadio.FM CEO Brandy Shapiro-Babin invites conferees to click on the site’s live streaming interviews, grab a comfortable seat in front of the Internet station’s home on the exhibition floor at McCormick Place West, or tune into one of the archived podcasts. But no matter how delegates choose to listen, WebmasterRadio.FM will put them uniquely in touch with the “who’s who” of multichannel direct marketing.

WebmasterRadio.FM is slated to provide a variety of scheduled one-on-one interviews with keynote panelists and many direct marketing insiders. And with several “roving reporters” roaming around McCormick Place West interviewing fellow marketing professionals, exhibitors, and attendees, listeners can easily become newsmakers.

“Anyone interested in DMA07 can be in the thick of conference activity, wherever they happen to be,” Shapiro-Babin said. “Direct marketers become part of breaking news by being interviewed from the exhibit hall floor or by strolling past the station’s booth, which is booth 2249. It’s a great way to meet direct marketing community insiders and be seen by the field’s movers and shakers.”

“We’re excited about having WebmasterRadio.FM back,” said Paul McDonnough, DMA group show director. “Brandy Shapiro-Babin and her crew were so popular throughout their inaugural partnership with the Direct Marketing Association at DM Days New York Conference & Expo 2006, that we invited them back to work their magic at DMA07.”

Those who would like to listen online to the October 13–18 conference can click on www.WebmasterRadio.FM.

About DMA07 Conference & Exhibition

DMA07, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition. DMA07 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports. DMA07’s exhibit hall will feature more than 500 exhibiting companies. For more information, or to register for the six-day multichannel marketing event of the year, please visit www.dma07.org or call 1.800.293.7279 or 330.425.9330.

About WebmasterRadio.FM

WebmasterRadio.FM lifts the “veiled curtain” of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decisionmakers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes “CoverStory” with Joe Beaulaurier of PRWeb, WebmasterRadio.FM's official newswire; “The Hook with Katie Kempner” with Katie Kempner, vice president of Crispin Porter + Bogusky; “The Daily SearchCast” featuring search authority Danny Sullivan of SearchEngineLand.com; and more. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit www.WebmasterRadio.FM.

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