DMA Celebrates Advertising Week 2007, Hosting Special Events on Sept. 24

September 21, 2007 — Direct marketing today is truly an essential part of the advertising mix. So it’s no wonder that DMA will occupy a prominent spot on the opening day of Advertising Week 2007, one of the largest gatherings of advertising, marketing, and media professionals in the nation, held Sept. 24–28 in New York City.

On Monday, Sept. 24, DMA will be helping to inspire young people to join the multichannel direct marketing profession. From 2 to 6 p.m., DMA will host two panels — “The Evolving Agency Relationship: Think Brand, Act Direct” and “Taking Digital to the Next Level: Building Relationship Through Greater Relevance and Efficiency” — followed by an International ECHO Awards Showcase and Reception.

DMA designed the afternoon to showcase to the world why the direct marketing process is an integral part of today’s marketing mix. DMA President & CEO John A. Greco, Jr., who will kick off DMA’s special afternoon, serves on the Advertising Week 2007’s Board of Directors.

DMA Special Events at Advertising Week 2007: An Overview

September 24, 2007

Time-Life Building (1271 Avenue of the Americas, between 50^th and 51^st Streets)

Welcome and Introduction

2 to 2:15 p.m

Keynote Speaker:

John A. Greco, Jr.

DMA President & CEO

Panel One:

Panel Discussion: “The Evolving Agency Relationship —Think Brand, Act Direct.”

2:15 to 3:15 p.m.

Discover how traditional direct marketing is evolving into a complex collaboration between brand advertising and multiple marketing channels.

Moderator:

Dave Frankland

Senior Analyst, Forrester Research

Agency Panelist:

David Williams

President and CEO, Merkle

Client Panelist:

Rich Walker

Vice President, Card Direct Marketing, Capital One

Panel Two:

“Taking Digital to the Next Level: Building Relationships Through Greater Relevance and Efficiency.”

3:30 to 4:30 p.m.

Hear how direct marketers are developing and digital capabilities into strategic business drivers through greater testing, channel integration, rich media, and trigger-based messages/offers.

Moderator:

Elly Trickett

Editor-in-Chief, DM News;

Panelists:

Agency Perspective:

Michelle Bottomley, Co-President, Ogilvy North America;

Content Provider Perspective:

Michael Gutkowski, (invited), COO, iVillage;

Rebecca Barnett

Director, The Weather Channel Interactive;

Advertising Perspective:

Kathleen Shouldis, Director, Global Marketing Programs, IBM).

DMA International ECHO Awards Showcase and Reception.

4:30 to 6 p.m. (Immediately following panel discussions)

Attendees will not want to miss this chance to view a selection of past ECHO special award winners. Also, catch a sneak preview of 2007 winners. Join us for cocktails and a light bite, and find out first-hand why the DMA International ECHO Awards are direct marketing’s most coveted honor.

About Advertising Week 2007

Advertising Week is billed as the largest annual gathering of advertising and media decision-makers in North America. Organizers say that it is more than just an industry celebration, Advertising Week is about inspiring young people to join the field.

Space at Advertising Week 2007 is limited. To learn more or to register early to assure a space, at www.advertisingweek.com.

# # #