DMA07's 'Online Marketing/Interactive Media' Track Offers 20-Plus Specialized Sessions

October 11, 2007 — The two-dimensional Internet is so last season. Smart marketers who insist on nothing less than the hottest Web 2.0 e-commerce innovations will gather at DMA07 Conference & Exhibition for the “Online Marketing/Interactive Media” track of conference programming. Attendees will discover how to succeed online by thinking outside of the box, creating three-dimensional Web experiences that jump out of computer monitors, taking advantage of unprecedented insights into the interactive habits that drive consumer engagement and sales, and much more.

DMA07, which will take place from October 13–18 at McCormick Place West in Chicago, IL, is definitely the place to be for the latest Web-revelations, and the Direct Marketing Association (DMA) plans to deliver. In fact, the expertise in this track is so updated, DMA gave it a whole new name: “Online Marketing/Interactive Media,” in order to reflect the warp-speed growth of e-commerce.

This cutting-edge educational track, sponsored by SendTec, covers growth challenges, trends, strategies, and analysis to maximize marketing efforts. Session topics will include: affiliate marketing; banner ads; blog marketing, article marketing, and blogging; email marketing; pay-per-click advertising; protecting company brand online; publishing; search engine marketing and optimization; and Web design and development.

“From the exploration of the 3D metaverse in Clear Ink’s session, ‘Second Life: The Many-to-Many Platform,’ to KnowledgeBase Marketing’s guide to individualizing and personalizing messages to TV audiences in ‘Targeted Addressable Advertising Using Digital TV,’ this track has up-to-the-minute relevance for e-commerce marketers,” said Paul McDonnough, DMA group show director.

E-commerce is an ever-changing area of expertise, and DMA has the top professionals ready to teach attendees all of their secrets. DMA07’s Online Marketing/Interactive Media track is a must for direct marketers who are even considering e-commerce avenues.

Monday, October 15

How Chicago Sports and Entertainment Icons Increase Team Loyalty and Sales with Email Marketing

11 a.m. to 12:15 p.m.

Adam Fluck, Manager, Internet Services, Chicago Bulls

Adam Kempenaar, Web Producer, Chicago Blackhawks

Jeff Eberwein, Chief Information Officer, United Center

Jordan Ayan, CEO, SubscriberMail

Second Life: The Many-to-Many Platform

11 a.m. to 12:15 p.m.

David Burk, Chairman and CEO, Clear Ink

Using Investment Grade Analytics to Measure True List Performance

11 a.m. to 12:15 p.m.

Alan Beychok, President, Benchmark Brands Inc.

Andrea Stevens, Founding Partner/Vice President Client Services, NextAction

Brendan Edgerton, Vice President, Direct Marketing, Crutchfield

Mike Stahulak, Vice President, Sales and Marketing, CompuTech Direct

How to Leverage Your Web Site and the Latest Digital Techniques

3 to 4:15 p.m.

Yosi Heber, President, Oxford Hill Partners LLC

Online Media: Profitable Traffic vs. Just Traffic

3 to 4:15 p.m.

Terrance McDermott, Vice President, Media Strategy, Leapfrog Online

Your Customers, Blogs and New Participatory Marketing

3 to 4:15 p.m.

John Bruce, CEO, Awareness

Driving Relationship Management Through the Web (Part II)

4:30 to 5:30 p.m.

Robert Rosenblatt, Executive Vice President, E-business and Cardholder Experience, Citi Cards

Finding Gold in Paid Search Campaigns

4:30 to 5:30 p.m.

Eric Bahn, Associate, Intuit

John Elkaim, Senior Web Marketing Manager, Intuit

Secure Your Brand Online ….. Increase Consumer Confidence and Sales!

4:30 to 5:30 p.m.

Lou Mastria, Chief Privacy Officer/Vice President Public Affairs, NextAction

Craig D. Spiezle, Director of Industry Relations and Business Strategy, Technology Care and Safety Group, Microsoft Corp

Fran Maier, Executive Director, Trust-e

Igor Vaks, Chief Technology Officer, Consumerinfo.com

Janet Eden-Harris, CEO, Umbria, Inc.

Peter Cassidy, Secretary-General, Anti-Phishing Working Group

Target, Test and Test Again: Five Quick Tricks to Improve Conversion Marketing

4:30 to 5:30 p.m.

Philippe Suchet, General Manager, Kefta

Tuesday, October 16

Case Study: How Dice Consistently Achieves 95 Percent Email Deliverability

11:15 a.m. to 12:15 p.m.

Barry Abel, Vice President of Field Operations, Message Systems

Ed O'Neill, Vice President of Technical Services, Dice, Inc.

The State of Online Metrics: Driving the Internet Marketing Evolution

11:15 a.m. to 12:15 p.m.

Chris Cotton, Metrics and Analysis Manager, Nationwide

Loran Gutt, Director of Customer Marketing, ShopNBC

Tim Kopp, Chief Marketing Officer, WebTrends Inc.

Tom Daly, Group Manager, Global Interactive Marketing, The Coca-Cola Company

What Google, Yahoo and MSN Don't Tell You, How To Save Money and Win at Search

11:15 a.m. to 12:15 p.m.

Kevin Lee, Executive Chairman, Did-it.com

Boost Traffic and Revenues with Next Generation Web Strategies

2:45 to 4 p.m.

Amanda G. Watlington, PhD, Owner, Searching for Profit

Bill Flitter, Vice President, Marketing, Pheedo

Heidi Cohen, Principal, Riverside Marketing Strategies

Desperately Seeking Links: Baiting, Buying and Socializing for Links

2:45 to 4 p.m.

Eric Ward, President, Ward Group

Lee Odden, CEO, TopRank

Seth Besmertnik, CEO, Co-Founder, LinkExperts

Stephan Spencer, Founder and President, Netconcepts

Getting Web 2.0: Video, Social Networks, Blogs and More

2:45 to 4 p.m.

Geoff Ramsey, CEO, eMarketer

Wednesday, October 17

Do Customers Trust Your Email? Differentiate Your Communications — Certify

9 to 10 a.m.

Daniel Tyrpak, Online Channel Manager, KeyBank

Ernie Vickroy, Director, Email Marketing, Time Consumer Marketing

John Ouren, Co-CEO, Goodmail Systems

Email Marketing Bootcamp

9 to 10 a.m.

Stephanie Miller, Vice President of Strategic Services, Return Path

Brand Response TV…How to Best Maximize this Channel

11:30 a.m. to 12:30 p.m.

Karen Kluger, Founder, President and CEO, TouchPoint Integrated Communications

Online Businesses Discover the Power of DRTV to Acquire New Customers

11:30 a.m. to 12:30 p.m.

Paul Soltoff, Chairman and CEO, SendTec, Inc.

Robert Tomlinson, President and CEO, uBid.com Holding Inc.

Strategic Search Marketing. Support the Entire Customer Buying Cycle

11:30 a.m. to 12:30 p.m.

Patricia Hursh, Founder and President, SmartSearch Marketing

Targeted Addressable Advertising Using Digital TV

11:30 a.m. to 12:30 p.m.

Arthur Hughes, Vice President, Solutions Architect, KnowledgeBase Marketing

About DMA07 Conference & Exhibition

DMA07, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition. DMA07 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports. DMA07’s exhibit hall will feature more than 500 exhibiting companies. For more information, or to register for the six-day multichannel marketing event of the year, please visit www.dma07.org or call 1.800.293.7279 or 330.425.9330.

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