DMA07 Offers Seven Post-Conference Intensives on Oct. 17-18 in Chicago

October 12, 2007 — Just as customers flock to the malls for the best bargains the day after the big Thanksgiving dinner, conferees crowding the halls on October 17 and 18 at Chicago’s McCormick Place West know a good deal when they see one. DMA07 attendees who stay after the main feast of the October 13-18 conference will gain the advantage by snapping up extra marketing know-how — guaranteed to be concentrated, in-depth expertise.

The specialized post-conference workshops will focus on:

· Achieving Breakthrough Opt-In-Driven Multichannel Marketing Results

· Acquisition/Retention and Loyalty Marketing

· Beginner's Guide to Database Marketing Analytics

· Fast and Furious Creative Tune-Up

· Marketing Automation

· New Media

· Online Consumer Trust.

The Post-Conference Intensives will be held from 2 to 4 p.m. on Wednesday, October 17, and from 9:30 a.m. to 4 p.m. on Thursday, October 18.

“Who knows a good deal better than a direct marketing professional?” asked Paul McDonnough, DMA group show director. “DMA07 Post-Conference Intensives give conferees the ultimate value — direct marketing knowledge that augments and solidifies the skills and information they’ve already gained during the main conference. Participants in these sessions are some of the savviest marketers, because they’re taking full advantage DMA07’s immense available expertise — right up until the last possible minute.”

Seven Post-Conference Intensive Tracks

Achieving Breakthrough Opt-In-Driven Multichannel Marketing Results

All-new at DMA07, this workshop delivers the five critical steps for implementing an opt-in multichannel marketing campaign. Instructors will make it all clear, employing case studies, exploring the practices of Microsoft, Golden Rule Insurance, and IBM.

It will be led by Ernan Roman, president, Ernan Roman Direct Marketing; Kirsten Edmondson Wolfe, marketing vice president, Computer Associates; and Yvonne Brandon, group manager, Online Partner Marketing, Microsoft Corporation.

Acquisition/Retention and Loyalty Marketing: The Hook — How to Engage, Retain and Grow Your Valuable Customers

This workshop equips marketers with the foundation, definitions, and principals of behavior and retention helping them reel in and retain lasting and loyal customers.

It will be led by David Rosen, senior vice president, Loyalty Lab, Inc.; and Luc Bondar, vice president, Loyalty, Carlson Marketing.

Database Marketing Analytics: A Beginners Guide to Database Marketing Analytics

To maximize profits, participants in this workshop will learn to take advantage of what top analytics professionals have known all along: Analytics tools are essential at each stage of a customer’s lifecycle: acquiring new customers, developing customers, and reactivating expired customers.

It will be led by John Young, senior vice president, Analytic Consulting Group, Espilon; Richard Deere, president, Direct Data Mining Consultants, Inc.; and Steve Briley, vice president, chief statistical officer, Merkle, Inc.

Fast and Furious Creative Tune-Up

It’s a brave new world for direct marketing creative — the old rules don’t apply. This lively workshop shows participants how to make creative that gets noticed and gets results, covering such topics as “How to motivate without being shrill,” including tips like, “Initial caps? Don’t. Contractions? Do.”

It will be led by Herschell Gordon Lewis, president, Lewis Enterprises

Marketing Automation (Sponsored by the Marketing Technology Council)

Headed up by top marketers, service providers, and technology gurus, these sessions give attendees the low down on harnessing the power of technology to streamline the end-to-end marketing process using technology.

It will be led by speakers, including: Kevin Keans, vice president, Business Development, Unica; Bob Stanley, consumer database marketing manager; Mike Coakley, vice president, Marketing Technology Products; William Rainey, vice president, Program Manager, Hewlett-Packard; Bernice Grossman, president, DMRS Group; Rod Ford, founder and CEO, Cognitive Data; Brian Tomz, director of product strategy, Coremetrics; Dave Hannebrink, senior vice president, Print Management Software, Newline; Noogh Sean Van Landingham, director, Capital One; Christian Wright, vice president, Data Solutions, Merkle; Matt Graham, senior vice president, Fulfillment and Database Marketing Services; John Rizzi, CEO, e-Dialog, Inc.; and Anthony Palella, director, Strategic Marketing, Yahoo! Search Marketing.

New Media

Behold the power of 2.0. Participants in this highly-relevant workshop will get up to date on new developments and marketing opportunities in new media, and learn how engage the might of the blogosphere, podcasts, videocasts, and Zeitgeist sites such as Digg, Reddit, MySpace, and Second Life.

It will be led by Joseph Jaffe, president and chief interruptor, Crayon; and Lee Odden, CEO, TopRank.

Online Consumer Trust

How much do security concerns and lack of consumer trust cost businesses each year? Billions, says Mastria. This workshop teaches companies how to protect brands online and restore that trust.

It will be led by Lou Mastria, chief privacy officer/vice president public affairs, NextAction.

About DMA07 Conference & Exhibition

DMA07, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition. DMA07 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports. DMA07’s exhibit hall will feature more than 500 exhibiting companies. For more information, or to register for the six-day multichannel marketing event of the year, please visit www.dma07.org or call 1.800.293.7279 or 330.425.9330.

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