DMA List Leader Executives Come to Capitol Hill

November 5, 2007 — Last week, a number of executives from DMA’s List Leaders Group came to Capitol Hill for a day of meetings with various Senators and Congressional staff. Among the six meetings held on Capitol Hill, four were with Senators - Senator Joseph Lieberman (D-CT), Senator Susan Collins (R-ME), Senator Gordon Smith (R-OR), and Senator Blanche Lincoln (D-AK). Meetings were also held with aides for Senate Republican Leader Mitch McConnell (Republican-Kentucky) and Congressman Rick Boucher (D-VA).

Among the topics discussed were: the current state of play of data security/security breach legislation, the use of Social Security Numbers for identity verification to reduce fraud, as well as a variety of postal issues, including so-called “Do Not Mail” legislation. Regarding the Do Not Mail issue, no federal Do Not Mail legislation has been introduced, however over the last few years Do Not Mail legislation has been introduced in 15 states, and if any state were to adopt such a measure, its passage would clearly impact the Postal Service and the overall mailing community.

“List Leaders Day on Capitol Hill” was part of the DMA’s long-standing program of bringing small groups of high level executives to Capitol Hill for a day of meetings with Members of Congress. To keep the meetings on Capitol Hill intimate and interactive, the groups coming to Capitol Hill for a day of meetings have been limited to five to eight executives. DMA owes a special debt of gratitude to the five List Leader executives, who came to Capitol Hill for this week’s meetings. Coming down for our meetings were: Lee Kroll of Kroll Direct Marketing, Brian Kurtz of Boardroom Inc., Larry May of Direct Media, Martin Stein of RMI Direct Marketing, and Charles Teller of Paradysz-Matera.

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