Nonprofit Federation Honors Kelly B. Browning

January 25, 2008 — The Nonprofit Federation of the Direct Marketing Association (DMA) today announced that Kelly B. Browning, executive vice president & chief operating officer of the American Institute for Cancer Research and chief financial officer of the World Cancer Research Fund, has been selected as the 2008 recipient of its Max L. Hart Nonprofit Achievement Award.

Recognizing outstanding achievement by an individual within the nonprofit community, the award was presented at a luncheon today during the Federation’s 2008 Washington Nonprofit Conference, which concludes this afternoon at the JW Marriott Hotel in Washington, DC.

While Browning has worked in both the financial services and publishing industries, he has made a significant mark in the nonprofit world. “We are thrilled to recognize Kelly for the extensive contributions he has made to the nonprofit sector, as well as for the innovation and commitment he has brought to the direct marketing community as a whole,” said Brian Cowart, senior director of direct mail donor acquisition and cultivation for ALSAC/St. Jude Children’s Research Hospital and chairman of the Nonprofit Federation Awards Committee.

Browning’s 23 years with the American Institute for Cancer Research have resulted in a huge jump in revenue for the organization, from $9.6 million in 1984 to $39.2 million in 2006. As chief financial officer of the World Cancer Research Fund, Browning oversees the financial and direct-response fundraising operations for each of the Fund’s national members. National members have enjoyed worldwide revenue growth from $18.5 million in 1991 to $61.3 million in 2006.

In addition to making impressive strides for the American Institute for Cancer Research and the World Cancer Research Fund, Browning has consistently gone “above and beyond” in his service to his colleagues and the greater nonprofit direct marketing community.

As the 2008 vice chairman of DMA’s Board of Directors, Browning is a tireless advocate for nonprofits, and his knowledge of complex postal regulations and political expertise benefit the entire direct marketing community. He also continues to volunteer on many of the committees that provide critical support to the Nonprofit Federation.

Established in 1990 as the Nonprofit Achievement Award, the award in 2005 was renamed for Max L. Hart, formerly of the Disabled Americans. Hart is a DMA Hall of Fame honoree and longtime advocate, supporter, and champion of professionalism for the nonprofit fundraising community.

Previous recipients of the award include Larry May of May Development Services, Chris Cleghorn of Easter Seals, Raymond Grace of Creative Direct Response, Morris Dees of the Southern Poverty Law Center, Roger Courts of the Sacred Heart League, Roger Craver of Craver, Matthews & Smith, and William Begley of the Christian Appalachian Project.

About the Nonprofit Federation of the DMA

The Nonprofit Federation of the Direct Marketing Association (DMA) is the leading association for nonprofit organizations that use direct marketing channels such as mail, Internet, email, telephone, and social networking to gain support from individual donors. For more than 25 years, the Nonprofit Federation (and its predecessor organizations) has served as an effective advocate for nonprofits both in Washington, DC and in all 50 states regarding postal rates and delivery service, data protection, fundraising accountability, and other legislative and regulatory issues that affect nonprofit fundraising. It also leads the way in professional education, market intelligence, and networking for its more than 400 member organizations. In 2006, Americans gave $222 billion to nonprofit organizations; the majority of those donations were the result of direct marketing. For additional information on the Nonprofit Federation, its work, and its member benefits, visit www.nonprofitfederation.org.

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