DMEF Welcomes Jeannette Monaco as Director of Development

February 7, 2008 — The Direct Marketing Educational Foundation (DMEF) has announced the appointment of Jeannette Monaco as the Foundation’s new director of development. Monaco, who started on Monday, has a strong and varied background in direct/interactive marketing and development, as well as a natural interest and commitment to education.

Monaco was most recently the director of marketing and participation for the Cornell Annual Fund where she spearheaded record breaking direct mail, email, and phonathon programs for unrestricted giving to Cornell University. Prior to that she held executive level direct/interactive marketing positions with Mokrynski Direct, Reader’s Digest, Coach Leatherware, Hanover Direct, Avon, and Bergdorf Goodman.

Monaco has also been able to nurture her passion for education by teaching at the New York University (NYU) Direct Marketing graduate certificate program and at the Fashion Institute of Technology (FIT).

Monaco graduated from Lafayette College with a Bachelor of Arts in International Affairs and French and received a Masters in Accounting and an MBA in Finance from NYU. Bringing her full circle, her thesis on interactive marketing was sponsored and published by the Direct Marketing Association (DMA).

Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place top college students by continuously improving the teaching of world-class direct/interactive marketing and, thereby, expanding and enriching the talent pool of trained, market-ready direct marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals, companies, and regional clubs and associations. Funds raised go toward a broad range of world-class educational programs.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 250 colleges and universities offer courses in direct/interactive marketing, 20 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.the-dmef.org.

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