Email Experience Council Launches Digital Lifestyle Roundtable

February 12, 2008 — The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced the launch of a new and innovative roundtable called the Digital Lifestyle (DLS) Roundtable. The DLS Roundtable will focus on breaking down channel-specific silos for digital channels such as email, and enabling collaboration in message design that supports a consumer’s digital lifestyle.

Jeanniey Mullen, eec founder, will lead this initiative. “The DLS is the next step in our efforts to reinvent and demonstrate the impact of email,” Mullen commented. “It is a testament to the manner in which email has become ingrained into the consumer’s digital lifestyle. It’s the next stage of email marketing as it integrates with mobile, blogs, social networks, RSS, and digital publishing platforms. It increases the sense of community, connections, and convenience.”

Mullen made the announcement today during the eec’s inaugural Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego this week.

Matt Blumberg, CEO of Return Path and DLS charter member, said, “As our first initiative, the DLS is conducting a major survey to determine how businesses are using, and plan to use, digital lifestyle channels to interact with customers.”

Other charter members include representatives from OgilvyOne worldwide, JupiterResearch, eROI, ExactTarget, and David Chappell & Associates, among others.

“Increasingly, the separation between marketing channels is breaking down,” said Ramesh Lakshmi-Ratan, Ph.D., DMA’s executive vice president and chief operating officer. “The most effective marketing campaigns make use of the unique strengths of many channels to achieve their goals. The creation of the DLS recognizes these multichannel marketing synergies.”

Those interested in becoming members of the Email Experience Council and the Digital Lifestyle Roundtable may contact Ali Swerdlow at ali@emailexperience.org.

About the Email Experience Council (eec)

The Email Experience Council (eec) (www.emailexperience.org), the Direct Marketing Association’s (DMA) vertical working group that is focused on the email marketing industry, is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The eec is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device. Additionally, eec members are setting the standards for email through Marketing Roundtables. The eec members are representatives of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing via mobile and other digital devices.

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