Danette Dickerman, Joan Renfrow to Receive DMA Broadcast Council's 2007 Jake Weisbarth Spirit Award

New York, NY, October 10, 2007 — The Direct Marketing Association’s (DMA) Broadcast Council is pleased to announce that Danette Dickerman, director of media for Nautilus, Inc.’s Direct Division, and Joan Renfrow, president of ONYX Productions, will be honored as co-recipients of the council’s 2007 Jake Weisbarth Spirit Award.

The award, which honors a DMA Broadcast Council member who has demonstrated the most energetic and positive contribution to the council, will be presented at the Broadcast Council Networking Session, which will be held Sunday, October 14 at 6:30 p.m. (CT) at BB’s Restaurant in Chicago, during the DMA07 Exhibition & Conference.

The award is named after the late Jacob Weisbarth, a former DMA Broadcast Council chairman, who touched the lives of many who knew and loved him, and whose contributions to direct marketing were exemplary. To honor Weisbarth, DMA’s Broadcast Council’s Operating Committee elected to present an annual Jake Weisbarth Spirit Award to the council member who most closely demonstrates a similar level of enthusiasm, commitment, and overall contribution.

“We are honored to present this award to two worthy recipients this year — our Broadcast Council co-chairs,” said Kenneth P. Ebeling, DMA vice president of member loyalty services. “Danette and Joan have provided extraordinary leadership for the council, overseeing our networking, recruitment, and educational events, as well as guiding important content in our newsletters and public relations pieces. Certainly, they’re always ready to share their expertise with their colleagues. Together, they have truly driven our Broadcast Council forward.”

Danette Dickerman

Director of Media, Nautilus, Inc.’s Direct Division

Danette Dickerman has more than 19 years of experience in advertising management, campaign management, and direct response media buying. At Nautilus, Inc., she manages the agencies that handle the buying of long- and short-form television, online advertising, print, radio, and promotional media — and works closely with the Nautilus sales team in forecasting.

Prior to joining Nautilus, Dickerman spent nearly 10 years on the agency side, at Euro RSCG 4D DRTV. Before accepting the position of Broadcast Council co-chair, Dickerman previously served as co-chair of the council’s Program Committee, and has served on its Nominating Committee as well.

Joan Renfrow

President of ONYX Productions

Joan Renfrow is president of the boutique direct response agency ONYX Productions, which offers creative, production, and campaign management services to agencies, brands, and entrepreneurs in both English and Spanish.

Over the years, Renfrow’s work has garnered awards from the Belding’s, Addy’s, Telly’s, LULU’s, Clio’s, and the Creative Club. The National Association of Women Business Owners named her one of Los Angeles’ outstanding businesswomen. Renfrow is an active DMA volunteer. Well respected in the DRTV industry, she has been a mentor to many up-and-comers. She has been invited many times as both a moderator and panelist to share her experience, and to educate her fellow members of the profession.

About the DMA07 Conference & Exhibition

DMA07, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition. DMA07 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports. DMA07’s exhibit hall will be brimming with exhibits from more than 500 companies. For more information, or to register for the six-day multichannel marketing event of the year, please visit www.dma07.org or call 1.800.293.7279 or 330.425.9330.

About DMA Special-Interest Councils

DMA’s special-interest councils are communities of committed professionals focused on a specific direct marketing segment or media channel. Each council provides DMA “counsel from the council,” as well as serves a forum for education and networking. For information about DMA’s 20 councils, visit www.the-dma.org/councils. Details about all council events are available at www.the-dma.org/events.

About the Direct Marketing Association (DMA)

The Direct Marketing Association (DMA) (www.the-dma.org) is the leading global trade association for business and nonprofit organizations that use and support multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable and appropriate offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US gross domestic product (GDP). Today, there are 1.7 million direct marketing employees in the US alone, whose collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

# # #

RSS Subscription