DMA Board Elects Donn Rappaport 2008 Chairman of the Board

Five New Directors Elected at Annual Business Meeting

Chicago, IL, October 14, 2007 — The Direct Marketing Association (DMA) Board of Directors today announced the election of new officers and Board members for 2007–2008. The terms of office for the new officers and Board members commenced at DMA’s Annual Business Meeting, which was held today at The Ritz-Carlton Chicago.

2007 DMA Officers

American List Counsel, Inc. Chairman/Chief Executive Officer Donn Rappaport was elected DMA Chairman of the Board for 2008. Rappaport, who served as Board vice chairman in 2007, succeeds AKS Marketing & Media LLC Partner Markus Wilhelm who will continue to serve on the Board.

In addition, DMA Board members elected the following officers:

· Vice Chairman — Kelly B. Browning, Executive Vice President & Chief Operating Officer, American Institute for Cancer Research

· Treasurer — David Williams, President & CEO, Merkle Inc.

· Secretary — Eugene R. Raitt, Executive Vice President and Chief Direct Marketing Officer, AIG

Members of the DMA Board of Directors

Prior to the election of officers, five new members were elected to the Board at the DMA Annual Business Meeting. The new Board members are:

· Leslie Abi-Karam, Executive Vice President & President, Document Messaging Technologies, Pitney Bowes Inc.

· Bill Bass, President & CEO, Fair Indigo

· Steven A. Lightman, President & CEO, The Sharper Image

· Wes William Lucas, President & CEO, QuebecorWorld

· Mary L. Miller, Senior Vice President & Chief Marketing Officer, PetSmart

The incoming officers and five new DMA Board members join the following current Board members:

· Christine Aguilera, President, SkyMall, Inc.

· Ronald L. Bliwas, President/CEO, A. Eicoff & Company

· G. Steven Dapper, Chairman & Founder, hawkeye

· Allen W. Dyon, Chief Marketing Officer, DMRA, and Chairman, Direct Marketing Educational Foundation

· Andrew Goldberg, President/CEO, Publishers Clearing House

· Susan Goodman, Chairman & CEO, Goodman&Company

· John A. Greco, Jr., President & CEO, Direct Marketing Association

· John Healy, President & CEO, PRIMIS Marketing Group, Inc.

· Carla Hendra, Co-Chief Executive Officer, Ogilvy North America

· George Ittner, President, The Territory Ahead

· Rebecca L. Jewett, Managing Partner, Windward Group

· Stephen M. Lacy, President and Chief Executive Officer, Meredith Corporation

· Yuchun Lee, Chairman/Chief Executive Officer, Unica Corporation

· Linda MacMaster, Senior Managing Director of Member Experience, AARP

· E. Donald McKenzie, President & CEO, Direct Group

· Daniel Morel, Chairman & CEO, Wunderman

· Kathleen Olvany-Riordan, Vice President, Global CRM, Kraft Foods

· Gerry Pike, Managing Director, DMSA, Inc.

· Wesley D. Protheroe, President & CEO, Gerber Life Insurance Company

· Joel Quadracci, President & CEO, Quad/Graphics, Inc.

· Robert A. Quigley, Executive Vice President and Chief Marketing Officer, Charter Communications

· David Shepard, President, David Shepard Associates, Inc.

· Arun Sinha, Chief Marketing & Communications Officer, Zurich Financial Services

· Robert Stagno, General Manager, Central Marketing Group, Microsoft Corporation

· Debra Taeschler, President & CEO, Grafica Group Inc.

· Markus Wilhelm, Partner, AKS Marketing & Media LLC

· Brian Wolfe, President, Time Consumer Marketing, Time Inc.

About the Direct Marketing Association (DMA)

The Direct Marketing Association (DMA) (www.the-dma.org) is the leading global trade association for business and nonprofit organizations that use and support multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable and appropriate offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US gross domestic product (GDP). Today, there are 1.7 million direct marketing employees in the US alone, whose collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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