United We Stand: DMA Seminar Creates a Web of Teamwork
DMA’s ‘Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture’ Seminar Brings Together Creative and Technical Direct Marketers
New York, NY, October 22, 2007 — It's been said that there's no "I" in "Team, but not when "I" stands for Internet. Optimizing the power of Web marketing requires teamwork between the creative and the technological sides of the process. In the new DMA seminar, "Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture," marketers from both sides of the fence come together to gain a thorough understanding of what it takes to market a Web site to its full potential.
This powerful DMA seminar provides a comprehensive view of Web marketing: from technical design of the site, through creative and search engine marketing content development, to analytics and measurement. This course gives clear direction, providing time-tested steps to boost Web site ROI for both marketers and programmers.
Instructor Matt Bailey, founder and president of SiteLogic, will bring it all together during the November 12 and 13, 2007, seminar, which will be held at the DMA Seminar Center, 1120 Avenue of the Americas, 13th floor, New York, NY.
"This will be one of the only seminars that will show the big picture," Bailey said. "Starting with the Web site development and creation and how that effects the marketing of the Web site. The goal is to show the aspects of marketing a Web site and how success is based on the necessary teamwork of technical, design, and marketing personnel. Some of the simplest changes will result in drastic improvements to the reach and visibility of a Web site. Businesses can’t afford not to know these Internet marketing practices."
The seminar will cover:
- The basics of optimization
- Search engine optimization best practices
- Optimization beyond keywords
- Web analytics
- The integration of keyword concepts into Web site architecture
- Tiny files that create big search engine optimization problems
- Search engine optimization as part of the programming mix
- Search engine optimization as part of the marketing mix
- Blogs and search engine optimization
Cost of the November seminar is $1,399 for DMA members, and $1,699 for non-members. For more information, or to register, visit http://www.dmawebmarketing.org.
This seminar is part of DMA's Certificate in Direct Marketing. Through a wide variety of intensive and highly acclaimed seminars, such as this one, participants earn credits toward DMA’s Certificate in Direct Marketing with each seminar attended. More information is available at www.dmacertificate.org.
Also, attendees who are DMA members can join the Email Experience Council (Silver Membership), Search Engine Marketing Council and/or Marketing Technology Council for 50 percent off the regular annual membership price.
About DMA Education Services
DMA's Seminars and Special Programs present cutting-edge information on all facets of direct marketing. The Association offers more than 25 highly acclaimed seminars, prestigious instructors, certificate programs, and online courses to keep direct marketers current in today’s multichannel environment. For more information, visit www.the-dma.org/seminars.
About the Email Experience Council (EEC)
The EEC (www.emailexperience.org), the Direct Marketing Association’s (DMA) vertical working group that is focused on the email marketing industry, is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The EEC is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device. Additionally, EEC members are setting the standards for email through Marketing Roundtables. The EEC members are representatives of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing via mobile and other digital devices.
About DMA Councils
DMA’s special-interest Councils are communities within the Association membership that provide DMA "Counsel from the Councils." In addition, the 20 Councils identify and serve the needs of its members, who are professionals in specific direct marketing segments and media channels. The Councils also provide opportunities for learning the latest trends and best practices, discussing common interests and challenges, and networking among peers. For more information on DMA Special Interest Councils, please visit www.the-dma.org/councils.
About Direct Marketing Association (DMA)
The Direct Marketing Association (DMA) (www.the-dma.org) is the leading global trade association for business and nonprofit organizations that use and support multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable and appropriate offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.
In 2007, marketers — commercial and nonprofit — are forecast to spend $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.025 trillion in incremental sales. In 2007, direct marketing will account for 10.2 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US alone. Their collective sales efforts directly support nearly 9.0 million other jobs. That accounts for 10.6 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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