NCDM Presents New Features for Upcoming 2007 Conference & Exhibition

NCDM 2007 Set for December 10–12 in Las Vegas

New York, NY, October 25, 2007 — The National Center for Database Marketing (NCDM) 2007 Conference will present exciting new features designed to equip attendees with results-driven database marketing strategies. Co-presented by the Direct Marketing Association (DMA) and DIRECT magazine, NCDM 2007 will take place December 10–12 at the Mandalay Bay Resort & Casino in Las Vegas, NV.

Exciting new NCDM 2007 offerings will provide attendees up-to-the-minute strategies to maximize their customer database and improve customer experience.

“Lay of the Land” Orientation

Monday, December 10, 2007

7:30 to 8 a.m.

This introduction will help attendees make the most of their NCDM experience by giving a literal “lay of the land” overview of the conference. At this breakfast session, marketers will find out which sessions are geared to their experience level and/or job function. This overview will also allow them to meet with the expert faculty.

Executive Thought Leader Forums

Tuesday, December 11, 2007

2:15 to 5 p.m.

Executives will attend this exclusive interactive forum with some of the brightest minds in database marketing today. This insightful half-day event will address topics that will impact tomorrow’s database marketing executive. Attendees will have the opportunity to network and share their real-world challenges and successes with like-minded peers.

Solutions Showdown!

Tuesday, December 11, 2007

2:15 p.m. to 3 p.m. — Web Analytics

3:45 p.m. to 5 p.m. — Campaign Management and Analytics Tools

The showdown will showcase technology product and solution providers in a competitive environment. Suppliers of campaign management, analytics, and database tools will demonstrate who has the best solution to a previously posed business problem — and NCDM attendees will vote on the winner.

Certificate of Completion

NCDM’s Certificate of Completion Program is designed for professionals looking for a comprehensive, educational foundation, and for seasoned professionals looking to focus on the complex challenges of database marketing. Attendees can tailor a certificate program to meet their needs by choosing from five track disciplines, including Interactive Marketing, Analytics and Modeling, Technology for Today and Tomorrow, Database Marketing Strategies, and Customer Data Insights. Each track will offer core and advanced sessions to complement the attendee’s level of experience.

Innovation Pavilion

The Innovation Pavilion will gather new product and service providers in one area. The nearby Technology Center will host special presentations by Innovation Pavilion participants and other exhibitors, and will be used as a gathering spot for NCDM attendees during the conference.

2007 NCDM Programming Advisory Committee

· Geoff Ables, Founder, Customer Connect Associates, Inc.

· Suzanne Albert, Director of Marketing, Alert Global Media, Inc.

· Lynette Becker, Corporate Director of Database Analysis, Boyd Gaming Corp.

· Chris Berry, Vice President, Director, Marketing Services, Claritas

· Austin Bliss, President, FreshAddress Inc.

· Liza Brings, Director of Database Marketing, The Martin Agency

· Catherine Carleton, Director, Database Marketing, Yellow Book USA

· Jonathan Cheris, Vice President, Marketing Strategy and Analysis, Citigroup

· Samuel Edelston, Vice President, Boardroom

· Vaibhav Garde, Strategic Marketing Fellow, FedEx Services

· Gillian Hu, Director, Business Intelligence, Sony Corporation of America

· Jennifer Kemp, Vice President, Business Intelligence and Database Marketing, Fingerhut Direct

· Todd King, Director, Analytics, Acxiom Digital

· Devyani Sadh, CEO and Founder, Data Square, LLC.

· Mike Savage, Vice President, Marketing, Merkle

· Suresh Vittal, Senior Analyst, Forrester Research

· Chen Wang, Associate Director, Analytics, Beyond Interactive

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About NCDM

Co-sponsored by DIRECT magazine and the Direct Marketing Association (DMA), the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing community. NCDM is held once a year and brings marketing and technology decisionmakers together to find practical approaches to today’s direct marketing challenges using customer data and technology. For more NCDM 2007 information and to register, please visit www.ncdmevents.com

About DIRECT

DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting edge of innovation. DIRECT’s franchise of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals. DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/Web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.

DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline, DIRECT Tips, Magilla Marketing, and Searchline enewsletters; the online Buyer’s Guide; The National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research. DIRECT is part of Penton Media’s Marketing Media Group, which includes Chief Marketer, PROMO, and Multichannel Merchant.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — are forecast to spend $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.025 trillion in incremental sales. In 2007, direct marketing will account for 10.2 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US alone. Their collective sales efforts directly support nearly 9.0 million other jobs. That accounts for 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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