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NCDM 2007 Keynote Speakers Reveal Secrets Behind Turning Consumers' Discretionary Spending into Reliable Income
Hail from Entertainment, Retail Powerhouses
New York, NY, November 8, 2007 — Those who visit Las Vegas may be interested in a game of chance, but the keynoters for the National Center for Database Marketing (NCDM) 2007 Conference — which will take place in Las Vegas — have turned consumers’ discretionary spending into a sure thing.
Keynoters will reveal their database marketing secrets during NCDM 2007, the conference that will be co-presented by the Direct Marketing Association (DMA) and DIRECT magazine. NCDM 2007 will take place December 10–12 at Mandalay Bay Resort & Casino in
“There’s no gambling on results by our NCDM 2007 keynoters,” said Angela Eastin, group show director, Penton Media. “Direct marketers will receive first-hand information from database marketing experts Thomas Tileston, vice president of business decision support at Warner Home Entertainment; David Norton, senior vice president of relationship marketing at Harrah’s Entertainment; and Tony Hsieh, CEO and director at Zappos.com. What could easily be seen as the most unpredictable components of the economy — entertainment and shopping — are delivering increasing income at these companies due to their ability to harness, interpret, and employ data intelligently in ways that grow their businesses.”
All NCDM 2007 keynote addresses will be presented in the Breakers Room at Mandalay Bay Resort & Casino.
Thomas Tileston, Vice President, Business Decision Support,
Warner Home Entertainment, Inc.
From 11:30 a.m. to 1:30 p.m. on Monday, December 10
First up is Thomas Tileston, vice president of business decision support for Warner Home Entertainment, Inc., whose speech is entitled “Increase the Impact of Your Data: Balancing Methodologies and Technologies.”
In the unpredictable and fickle world of
David Norton, Senior Vice President, Relationship Marketing,
From 9:30 to 10:30 a.m. on Tuesday, December 11
“Stop Gambling Away Your Customers” David Norton, senior vice president of relationship marketing for Harrah’s Entertainment, will urge NCDM conferees.
Clearly aware of his pun, Norton will explain how customer relationship management is a vital business strategy that drives revenue for venues such as
NCDM 2007 attendees will be able to sneak a peek at Harrah’s Total Rewards customer loyalty program — a premier loyalty program that currently has 10 million active members. Norton will share how Harrah’s engages the customer and will describe how data is used to reward, recognize, and encourage customer loyalty.
Tony Hsieh, CEO and Director, Zappos.com
From 9:30 to 10:30 a.m. on Wednesday, December 12
Tony Hsieh, CEO and director of Zappos.com, will reveal that he’s more than a foot soldier in the online shopping arena during “A Conversation with Zappos.com: Walking a Mile in Your Customers’ Shoes.”
The final NCDM keynoter leads a retail site — featuring shoes, apparel, accessories, and bags — with gross merchandise sales that grew from $1.6 million in 2000 to an estimated $800 million in 2007. Hsieh’s site sales are expected to reach $1 billion in 2008, all using the power of word-of-mouth marketing. Hsieh’s secret: customers promote the company with personal reviews.
“Zappos.com invests in a unique company culture and workforce whose primary focus is to provide superior customer service,” Eastin said. “Hsieh will share what he believes most contributes to his company’s success and exponential growth. He will offer illustrative anecdotes and inspirational examples on how he achieved this remarkable feat, which will give conferees a new perspective on the importance of employees and their effect on customer satisfaction.”
Prior to joining Zappos, Hsieh co-founded Venture Frogs with Alfred Lin. Venture Frogs is an incubator and investment firm that invests in Internet startups, including Ask Jeeves, MongoMusic, MyAble, Tellme Networks, and Zappos.com.
NCDM 2007 Registration
To register or for additional information about NCDM 2007, please visit www.ncdmevents.com.
DMA provides complimentary registrations for editorial staff of media outlets covering direct marketing-related topics. To request press registration, please email DMA at firstname.lastname@example.org. For more information about our requirements for press credentials, click here. If you have questions, or would like more information, please contact Heather Fletcher at email@example.com or via phone at 212.768.7277, ext. 1208.
Co-sponsored by DIRECT magazine and the Direct Marketing Association (DMA), the
DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting edge of innovation. DIRECT’s franchise of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals. DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/Web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.
DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline, DIRECT Tips, Magilla Marketing, and Searchline enewsletters; the online Buyer’s Guide; The National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research. DIRECT is part of Penton Media’s Marketing Media Group, which includes Chief Marketer, PROMO, and Multichannel Merchant.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the
In 2007, marketers — commercial and nonprofit — are forecast to spend $173.2 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.
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