Email Experience Council Releases Schedule for Email Evolution Conference

More Than 85 Email and Digital Experts Set to Hit the Stage in San Diego

in February to Address the Most Pressing Issues in Email Marketing Today

New York, NY, November 8, 2007 — The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced the release of the schedule for its inaugural Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008.

The new Email Evolution Conference will feature 34 sessions and more than 85 speakers, including keynotes from Pete Sheinbaum, the CEO of Daily Candy; Eileen Harrington of the Federal Trade Commission; a panel of email marketing bloggers; and an ensemble cast that includes JupiterResearch’s David Daniels, ExactTarget’s Chip House, Microsoft’s Craig Spiezle, and the eec’s founder and OgilvyOne Executive Director Jeanniey Mullen.

The conference also will feature an innovative three-track format for its 27 breakout sessions, which are designed to ensure that all attendees get information tailored to their expertise levels — be they email deployment managers or chief marketing officers. Moreover, every breakout sessions will include at least one marketer, so attendees can be sure to get real-world advice on everything from deliverability and list hygiene to acquisition and multichannel marketing.

According to Jeanniey Mullen, eec founder and a senior partner and executive director for Email and Dialogue Services at OgilvyOne worldwide, “Effective email marketing drives significant revenue and impacts customer’s relationships with our brands. It is the backbone for all digital dialogue and one of the cornerstones of our digital future. Regardless of what your role inside a company is, you need to know how to make this channel work for you. This event, which features special workshops on Monday, February 11, was designed to ensure accountability in email marketing is leveraged in a way that will deliver on its promise.”

In addition to all the educational sessions, the conference will include an Experience Hall, with exhibits from more than 40 of the industry’s top vendors and service providers, including Message Systems, Puresend, Habeas, and the conference’s exclusive title sponsor, ExactTarget.

Commenting on the new conference, DMA Executive Vice President and Chief Operating Officer Ramesh Lakshmi-Ratan, Ph.D., said, “According to DMA research, this year, email is forecast to generate $23 billion in US sales. And, impressively, for every marketing dollar spent on email, it generates a return on investment of $48.56, which is far more than any other of the direct marketing channels that we measure. Our Email Evolution Conference aims to advance commercial email and to set the stage for digital innovations in the direct marketing world. DMA is serious about our advancements in the digital space — and this eec event will prove that.”

To register or access additional information about the Email Evolution Conference, please visit http://www.emailevolution.org.

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About the Email Experience Council (eec)

The Email Experience Council (eec) (www.emailexperience.org), the Direct Marketing Association’s (DMA) vertical working group that is focused on the email marketing industry, is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The eec is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device. Additionally, eec members are setting the standards for email through Marketing Roundtables. The eec members are representatives of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing via mobile and other digital devices.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — are forecast to spend $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.025 trillion in incremental sales. In 2007, direct marketing will account for 10.2 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US alone. Their collective sales efforts directly support nearly 9.0 million other jobs. That accounts for 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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