National Conference on Operations & Fulfillment (NCOF) Set for April 7-10 in Orlando

17th Annual NCOF Sponsored by US Postal Service

New York, NY, November 12, 2007 — The Direct Marketing Association (DMA) and Penton Media Exhibitions are joining forces to present the 17th Annual National Conference on Operations & Fulfillment (NCOF), which will take place April 7–10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL. The United States Postal Service (USPS) is the official sponsor of NCOF 2008.

The NCOF is targeted to the needs of direct-to-customer operations and fulfillment managers at catalog, online, and multichannel retailers. The event will offer information-rich conference sessions; insights into the latest trends impacting the direct marketing community; practical strategies, tactics, and ideas from leaders and experts; and suppliers, showcasing new products and services.

Professionals in various areas of operations and fulfillment come to NCOF to get the latest ideas and solutions the industry has to offer on increasing efficiency and streamlining operations. The last NCOF attracted more than 150 exhibiting companies and approximately 1,500 attendees.

WHEN: Pre-Conference

April 7, 2008

Conference

April 8–10, 2008

Exhibits

April 8–9, 2008

WHERE: Gaylord Palms Resort & Convention Center, Orlando, FL

HOW (ATTENDEES): Online registration for conferees will be available in November at http://www.ncof.com.

HOW (PRESS): For media inquiries, please contact Tracey Peden at 203.358.3704 or tracey.peden@penton.com.

ADDITIONAL INFORMATION: For additional information on the National Conference on Operations & Fulfillment, please visit http://www.ncof.com.

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About Penton Media

Penton Media, Inc. is the largest independent business-to-business media company in the US, serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 96 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and US Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — are forecast to spend $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.025 trillion in incremental sales. In 2007, direct marketing will account for 10.2 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US alone. Their collective sales efforts directly support nearly 9.0 million other jobs. That accounts for 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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