DMA and DIRECT Magazine Announce 2007 NCDM Database Excellence Awards Finalists

Awards to Be Presented December 11 at NCDM 2007 in Las Vegas

New York, NY, November 28, 2007 — Excitement is building for those who build customer databases. The Direct Marketing Association (DMA) and DIRECT magazine today announced the finalists — only segmented by category, not yet by prize — for the 2007 NCDM Database Excellence Awards.

Winners will know their exact ranking when their names are called during the NCDM Database Excellence Awards Luncheon and Ceremony on Tuesday, December 11 during the National Center for Database Marketing (NCDM) 2007 Conference. Co-presented by DMA and DIRECT magazine, NCDM 2007 will take place December 10–12 at Mandalay Bay Resort & Casino in Las Vegas.

“Soon, we’ll see this year’s best efforts by database professionals,” said Angela Eastin, group show director, Penton Media. “We’re thrilled to reveal the list of finalists in the competition’s four categories: Analytics and Modeling Applications, Technological Applications, Multichannel Marketing, and B-to-B Marketing.”

“The NCDM Database Excellence Awards honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases,” Eastin continued. “The 2007 award finalists have achieved dramatic, measurable results by applying statistical techniques, leveraging systems capabilities, or re-organizing to become more customer-focused.”

The 2007 NCDM Database Excellence Awards finalists are:

Analytics & Modeling Applications Category

· Adobe Systems, Inc. (marketer) and G2 Knowledge Consulting (agency)

· Madison Square Garden

· Subscription Partners, LLC (marketer) and Integrated Marketing Technology, Inc. (agency)

Technological Applications Category

· The Allstate Corporation (marketer) and ChoicePoint Precision Marketing (agency)

· CognitiveDATA, Inc.

· The New York Times (marketer) and The Allant Group (agency)

Multichannel Marketing Category

· Intrawest Corporation (marketer) and Responsys, Inc. (agency)

· Packard Bell (marketer) and Neolane (agency)

· Progressive Enterprises Limited (marketer) and Proximity iD Limited (agency)

Business-to-Business Category

· EMC Corporation

· UnitedHealthcare (marketer) and Digital Marketing Inc (agency)

NCDM 2007 Registration

To register or for additional information about NCDM 2007, please visit www.ncdmevents.com.

NCDM provides complimentary registrations for editorial staff of media outlets covering direct marketing-related topics. To request a press registration, please email pressregistration@the-dma.org. For more information about NCDM’s requirements for press credentials, click here. If you have questions, or would like more information, email pressregistration@the-dma.org.

About NCDM

Co-sponsored by DIRECT magazine and the Direct Marketing Association (DMA), the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing community. NCDM is held once a year and brings marketing and technology decisionmakers together to find practical approaches to today’s direct marketing challenges using customer data and technology. To register for NCDM 2007 or for additional information, please visit www.ncdmevents.com.

About DIRECT

DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting edge of innovation. DIRECT’s franchise of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals. DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/Web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.

DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline, DIRECT Tips, Magilla Marketing, and Searchline enewsletters; the online Buyer’s Guide; The National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research. DIRECT is part of Penton Media’s Marketing Media Group, which includes Chief Marketer, PROMO, and Multichannel Merchant.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — are forecast to spend $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.025 trillion in incremental sales. In 2007, direct marketing will account for 10.2 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US alone. Their collective sales efforts directly support nearly 9.0 million other jobs. That accounts for 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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