Dive Into Email Evolution Pre-Conference Workshops on Feb. 11 in San Diego

Workshops Focus on Email Basics, CAN-SPAM Compliance
and Integrating Email into the Marketing Mix

New York, NY, December 7, 2007 — San Diego is the perfect place to start navigating the waters of email compliance, blending in with the sailors as an email boot camp cadet, and setting the advertising agency compass on email marketing efforts. Instead of coasting along as the data-driven, multichannel world of direct marketing flies by, attendees can dive in during a day of pre-conference workshops at the Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008.

Presented by the Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, the conference will include three pre-conference workshops: Email Bootcamp for Direct Marketers, Email Compliance: It’s Safe to Go Back in the Water, and Integrating Email in Agencies. All workshops last from noon to 4 p.m. (PST) on Monday, February 11, 2008.

“Not only will these four-hour intensives lead into the 34 email marketing sessions that will be presented during the Email Evolution Conference itself, but they will give attendees the option to dive deep into some critical areas in email marketing today,” said Jeanniey Mullen, eec founder and senior partner, executive director of Global Email and Digital Dialogue at OgilvyOne worldwide.

Workshop No. 1: Email Bootcamp for Direct Marketers squares away direct marketing cadets on the differences between email and direct mail, email best practices, list building tactics, and a several other essential topics.

Instructors are: Jordan Ayan, Chairman, Create-It! Inc. and CEO, SubscriberMail; Austin Bliss, President, FreshAddress, Inc.; and Karen Talavera, President/ Founder, Synchroncity Marketing.

Workshop No. 2: Email Compliance: It’s Safe to Go Back in the Water easily navigates the murky waters of CAN-SPAM compliance and other legal pitfalls, and includes suppression list abuse and unsubscribe best practices, compliance enforcement advice, and a review of recent court precedents.

Instructors are: John Engler, Vice President, UnsubCentral; Linda Goodman, Esq., Founder, The Goodman Law Firm; Quinn Jalli, CPO, Datran Media; Pat Kachura, Senior Vice President, Ethics and Consumer Affairs, Direct Marketing Association; and James O'Brien, Director of Marketing, LashBack, LLC.

Workshop No. 3: Integrating Email in Agencies teaches attendees the agency perspective on integrating email into the marketing mix and selecting email partners.

The instructor is Amy d'Oliveira, Associate Director, Global Email Marketing and Digital Dialogue Services, OgilvyOne worldwide.

To register or access additional information about the Email Evolution Conference, please visit http://www.emailevolution.org.

DMA provides complimentary registrations for editorial staff of media outlets covering direct marketing-related topics. To request press registration, please email DMA at pressregistration@the-dma.org. For more information about our requirements for press credentials, click here. If you have questions, or would like more information, please contact Heather Fletcher at pressregistration@the-dma.org or via phone at 212.768.7277, ext. 1208.

About the Email Experience Council (eec)

The Email Experience Council (eec) (www.emailexperience.org), the Direct Marketing Association’s (DMA) vertical working group that is focused on the email marketing industry, is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The eec is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device. Additionally, eec members are setting the standards for email through Marketing Roundtables. The eec members are representatives of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing via mobile and other digital devices.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — are forecast to spend $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.025 trillion in incremental sales. In 2007, direct marketing will account for 10.2 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US alone. Their collective sales efforts directly support nearly 9.0 million other jobs. That accounts for 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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