Warner Home Entertainment's Thomas Tileston to Keynote Today at NCDM 2007 in Las Vegas

Las Vegas, NV, December 10, 2007 — Thomas Tileston, vice president of business decision support for Warner Home Entertainment, Inc., will give his keynote presentation to National Center for Database Marketing (NCDM) 2007 Conference attendees this afternoon.

Tileston’s address — entitled “Increase the Impact of Your Data: Balancing Methodologies and Technologies” — will take place from 11:30 a.m. to 1:30 p.m. today in the Breakers Room at Mandalay Bay Resort & Casino. NCDM 2007, the conference that is being co-produced by the Direct Marketing Association (DMA) and DIRECT magazine, will conclude Wednesday, December 12 at the resort and casino.

In the unpredictable and fickle world of Hollywood, tastes change on a whim — what’s hot one day is ice cold the next. Clearly, this presents a challenge to the marketer of entertainment products. Accurately estimating consumer demand can only be done with the calculating accuracy provided by sophisticated models, such as Tileston’s “motion picture talent score.”

Tileston, whose job it is to forecast which DVDs from Warner Bros. Studios will be most in demand, will reveal to NCDM conferees how data mining, data management, and familiarization with that data can positively affect any company’s bottom line.

Tileston chairs the company’s Data Governance Steering Committee, which is responsible for defining and implementing all data-driven business rules and processes worldwide. His responsibilities cover all data across all territories on all platforms. He also leads the company’s Global Business Intelligence initiative, defining and driving Home Video’s global business intelligence strategy.

Before joining Warner Home Entertainment, Tileston spent 18 years in database marketing, data mining, and business intelligence in the retail and Internet areas. Tileston is also an adjunct instructor of microeconomics at Long Beach City College in Long Beach, CA.

About NCDM

Co-produced by DIRECT magazine and the Direct Marketing Association (DMA), the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing community. NCDM is held once a year and brings marketing and technology decisionmakers together to find practical approaches to today’s direct marketing challenges using customer data and technology. For additional information, please visit www.ncdmevents.com.

About DIRECT

DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting edge of innovation. DIRECT’s franchise of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals. DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/Web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.

DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline, DIRECT Tips, Magilla Marketing, and Searchline enewsletters; the online Buyer’s Guide; The National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research. DIRECT is part of Penton Media’s Marketing Media Group, which includes Chief Marketer, PROMO, and Multichannel Merchant.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — are forecast to spend $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.025 trillion in incremental sales. In 2007, direct marketing will account for 10.2 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US alone. Their collective sales efforts directly support nearly 9.0 million other jobs. That accounts for 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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