Harrah's Entertainment Katrina Lane to Keynote at NCDM in Las Vegas

Las Vegas, NV, December 11, 2007 — “Stop Gambling Away Your Customers” Katrina Lane, vice president of channel marketing for Harrah’s Entertainment, will urge National Center for Database Marketing (NCDM) 2007 Conference attendees when she delivers her keynote address this morning.

Lane’s address will take place today from 9:30 to 10:30 a.m. (PST) in the Breakers Room at Mandalay Bay Resort & Casino. NCDM 2007, the conference that is co-produced by the Direct Marketing Association (DMA) and DIRECT magazine, lasts through tomorrow at the resort and casino.

Clearly aware of the pun behind “Stop Gambling Away Your Customers,” Lane will explain how customer relationship management is a vital business strategy that drives revenue for venues such as Caesars Palace in Las Vegas, ensuring loyalty instead of chance encounters.

From Harrah’s Resort Atlantic City to Harrah’s Rincon Casino & Resort in California, Lane is responsible for multichannel marketing and customer communication management initiatives for the company’s more than 40 casinos. Thus, she lays the groundwork for future capabilities for the company’s Total Rewards customer loyalty program and direct marketing efforts. Her duties at Harrah’s also include direct Internet marketing and supervising all company websites, e-Care, select customer analytics, and teleservices.

NCDM 2007 attendees will be able to sneak a peek at Harrah’s Total Rewards customer loyalty program — a premier loyalty program that currently has 10 million active members. Lane will share how Harrah’s engages the customer and will describe how data is used to reward, recognize, and encourage customer loyalty. Lane will disclose how Harrah's drives differentiated service based on a customer's value, and uses new and emerging channels, including mobile.

Lane has more than a dozen years of experience in customer relations management — online and direct marketing — in a range of business-to-consumer companies.

Prior to joining Harrah’s in March 2004, Lane was senior vice president of marketing at After Hours Formalwear, what at that time was a division of the May Department Stores Company. She also worked in the retail, consumer banking, and credit industries. In addition, she spent seven years in online marketing at McKinsey & Company, where she was a co-leader in the Customer Relationship Marketing Practice.

Lane has a bachelor’s degree in physics from Stanford University, and a master’s degree and doctorate in experimental physics from Cornell University.

About NCDM

Co-produced by DIRECT magazine and the Direct Marketing Association (DMA), the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing community. NCDM is held once a year and brings marketing and technology decisionmakers together to find practical approaches to today’s direct marketing challenges using customer data and technology. To register for NCDM 2007 or for additional information, please visit www.ncdmevents.com

About DIRECT

DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting edge of innovation. DIRECT’s franchise of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals. DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/Web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.

DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline, DIRECT Tips, Magilla Marketing, and Searchline enewsletters; the online Buyer’s Guide; The National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research. DIRECT is part of Penton Media’s Marketing Media Group, which includes Chief Marketer, PROMO, and Multichannel Merchant.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — are forecast to spend $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.025 trillion in incremental sales. In 2007, direct marketing will account for 10.2 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US alone. Their collective sales efforts directly support nearly 9.0 million other jobs. That accounts for 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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