DMA and DIRECT Magazine Present 2007 NCDM Database Excellence Awards

Awards Presented Today at NCDM 2007 in Las Vegas

Las Vegas, NV, December 11, 2007 — In a format that is quite familiar to database professionals, the Direct Marketing Association (DMA) and DIRECT magazine today announced the winners — segmented by category and rank — of the 2007 NCDM Database Excellence Awards.

Subscription Partners, LLC (marketer) and Integrated Marketing Technology, Inc. (agency) took top honors, garnering the Platinum Award given to the “best of the best” entry during today’s NCDM Database Excellence Awards Luncheon and Ceremony. The luncheon, which was hosted by Greg Schwem from Comedy with a Byte, took place during the National Center for Database Marketing (NCDM) 2007 Conference, which runs through tomorrow at Mandalay Bay Resort & Casino in Las Vegas.

“Subscription Partners and Integrated Marketing Technology had stiff competition this year,” said Angela Eastin, group show director, Penton Media. “In fact, we believe that all 11 honorees exemplify the ideals of the best database marketers. That’s why we chose them. Each demonstrated ingenuity and creativity in leveraging their marketing databases. The 2007 honorees have achieved dramatic, measurable results by applying statistical techniques, leveraging systems capabilities, or re-organizing to become more customer-focused, as we expect of our winners.”

Presented in four categories — Analytics and Modeling Applications, Technological Applications, Multichannel Marketing, and Business-to-Business Marketing — the 2007 NCDM Database Excellence Awards winners are:

Platinum Award: Subscription Partners, LLC (marketer) and Integrated Marketing Technology, Inc. (agency)

Analytics & Modeling Applications Category

· GOLD AND PLATINUM: Subscription Partners, LLC (marketer) and Integrated Marketing Technology, Inc. (agency)

· SILVER: Adobe Systems, Inc. (marketer) and G2 Knowledge Consulting (agency)

· BRONZE: Madison Square Garden

Technological Applications Category

· GOLD: The New York Times (marketer) and The Allant Group (agency)

· SILVER: The Allstate Corporation (marketer) and ChoicePoint Precision Marketing (agency)

· BRONZE: CognitiveDATA, Inc.

Multichannel Marketing Category

· GOLD: Progressive Enterprises Limited (marketer) and Proximity iD Limited (agency)

· SILVER: Intrawest Corporation (marketer) and Responsys, Inc. (agency)

· BRONZE: Packard Bell (marketer) and Neolane (agency)

Business-to-Business Category

· SILVER: EMC Corporation

· BRONZE: UnitedHealthcare (marketer) and Digital Marketing Inc (agency)

About NCDM

Co-produced by DIRECT magazine and the Direct Marketing Association (DMA), the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing community. NCDM is held once a year and brings marketing and technology decisionmakers together to find practical approaches to today’s direct marketing challenges using customer data and technology. For additional information, please visit www.ncdmevents.com.

About DIRECT

DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting edge of innovation. DIRECT’s franchise of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals. DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/Web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.

DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline, DIRECT Tips, Magilla Marketing, and Searchline enewsletters; the online Buyer’s Guide; The National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research. DIRECT is part of Penton Media’s Marketing Media Group, which includes Chief Marketer, PROMO, and Multichannel Merchant.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — are forecast to spend $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.025 trillion in incremental sales. In 2007, direct marketing will account for 10.2 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US alone. Their collective sales efforts directly support nearly 9.0 million other jobs. That accounts for 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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