Keynoters Announced for National Conference on Operations & Fulfillment (NCOF) 2008
Michael Burchell of
New York, NY, December 13, 2007 — From a magical inventor to a multi-millionaire shoe salesman, the keynote speakers for the 2008 National Conference on Operations & Fulfillment (NCOF) are one-of–a-kind resources for attendees at the only event focused exclusively on meeting the operations and fulfillment challenges facing today’s catalog, online and multichannel retailers.
NCOF co-producers Direct Marketing Association (DMA) and Multichannel Merchant’s O+F magazine are pleased to announce the business leaders who will headline NCOF 2008 from April 7–10, 2008, at the Gaylord Palms Resort & Convention Center in
The NCOF 2008 keynoters are: Michael Burchell, Ed.D., director of client services for research and management consultancy Great Place to Work Institute, Inc; Alfred Lin, chief operating officer, chief financial officer, chairman, and director of online shoe retail site Zappos.com; and Jim McCafferty, president and CEO of marketing, promotions, and product development firm JMP Creative.
“These business leaders personify innovation in today’s demanding workplace,” said Robin Altman, group show director, Penton Media. “Given a turnaround time of 3.5 weeks, Jim McCafferty — who coincidentally is an acclaimed illusionist — performed a bit of magic by producing the Christmas treetop Guardian Angel fire alarm for the ABC show ‘American Inventor.’ Executing just one of his job duties, Alfred Lin oversaw the elimination of manufacturer-to-consumer shipping and expansion of Zappos.com’s capabilities to directly ship millions of shoes from the company warehouse. And Michael Burchell, day-in and day-out, teaches companies how to optimize production by optimizing employees — advising businesses on how to pick the right employees, how to treat them well and how to help them produce.”
Jim McCafferty, President and CEO of JMP Creative
Tuesday, April 8, 2008
8:15 to 9:15 a.m.
Magicians may be able to make objects appear out of thin air, but it took visible skill for award-winning illusionist Jim McCafferty to make cold, hard cash appear for his primary job — as president and CEO of JMP Creative. McCafferty will open the General Session with his keynote, “Re-Invent Your Thinking.”
The president and CEO of Santa Ana, CA-based JMP Creative is accustomed to accomplishing the impossible — leading an agency that generates thousands of concepts each month and has put more than a billion units of products in the marketplace. In his NCOF keynote, he will detail how JMP is also the secret creative resource behind numerous viral and alternative marketing programs. His motto is that the right idea, “one that’s on-target, on-trend and on-strategy,” is business magic and prevails across all business sectors.
Alfred Lin, Chief Operating Officer, Chief Financial Officer, Chairman and Director of Zappos.com
Tuesday, April 8
12:15 to 1:40 p.m.
After an inventive morning, why not reserve lunch for a bit of shopping? Luncheon speaker Alfred Lin will reveal the know-how behind online shoe giant Zappos.com, in his keynote entitled, “Delivering the WOW Customer Experience.”
Lin joined Zappos.com in 2005 and is responsible for all financial, administrative, and warehouse operations. Prior to joining Zappos, Lin was vice president of finance and business development at Tellme Networks. With Tony Hsieh, Lin co-founded Venture Frogs, which is an incubator and investment firm that invested in Internet startups, including Ask Jeeves (acquired by IAC/InterActiveCorp), MongoMusic (acquired by Microsoft), MyAble (acquired by Openwave Systems), Tellme Networks, and of course, Zappos.com. Prior to Venture Frogs, he served as vice president of finance and administration at LinkExchange, where he managed the sale of the company to Microsoft for $265 million.
Michael Burchell, Ed.D., Director of Client Services of
Wednesday, April 9
12:15 to 1:40 p.m.
Michael Burchell’s company compiles Fortune’s annual “100 Best Companies to Work For.” So how did Google garner the top spot in 2007? The company follows Burchell’s lessons about treating its employees well, benefiting from their talent, and earning their trust.
In his keynote, “Creating a
About NCOF
The 17th Annual National Conference on Operations & Fulfillment (NCOF), the Operations & Fulfillment Conference for Catalog, Online and Multichannel Retailers, taking place April 7–10, 2008, at the Gaylord Palms Resort & Convention Center in
NCOF provides complimentary registrations for editorial staff of media outlets covering direct marketing-related topics. To request press registration, email DMA at pressregistration@the-dma.org. For information about requirements for press credentials, please visit http://www.the-dma.org/press/pressevents.shtml.
About Penton Media
Penton Media, Inc. is the largest independent business-to-business media company in the
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the
In 2007, marketers — commercial and nonprofit — are forecast to spend $173.2 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.
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