DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline

New York, NY, January 4, 2008 — The Direct Marketing Association (DMA) is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008.

To be eligible, DMA Board candidates must be senior-level executives — such as president, chief executive officer, chief operating officer, chief marketing officer — and meet the following criteria:

· Have the authority to speak for their company, organization, or division

· Play a leadership role in the field of direct marketing

· Capable of representing their membership segment

· Voting members of DMA

· Available for Board meetings that are held in January, May, and October

· Available to serve on DMA’s Standing Committees

The greatest need for DMA Board representation exists in the following segments:

· Consumer Products/Services

· Business-to-Business Marketing

· Nonprofit Organizations

Nominations will be evaluated by the DMA Nominating Committee, which is chaired by immediate past DMA Chairman of the Board Markus Wilhelm, partner, AKS Marketing & Media LLC. The nominating committee will present the status of nominations to the full Board in May.

DMA members will vote on the final slate of Board nominees during the Association’s annual business meeting, which will be held during DMA08 Annual Conference and Exhibition, taking place October 11–16 at the Las Vegas Convention Center in Las Vegas, NV.

Board nomination forms are now available online at http://www.the-dma.org/aboutdma/20080104NominatingForm(Board).pdf.

Completed nomination forms should be returned no later than Friday, February 22 via email to board@the-dma.org, fax at 212.768.7353, or mail to Direct Marketing Association, Attn: M. Mulvihill, 1120 Avenue of the Americas, New York, NY 10036-6700.

For additional information, please contact Margaret Mulvihill at 212.768.7277, ext. 1616.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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