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DMA Releases 'Direct Marketing Facts and Figures in the Insurance Industry'
Direct Marketers in Insurance Field Saw $8.15 ROI for Every Dollar Spent
New York, NY, January 23, 2008 — Insurance marketers last year spent $6.81 billion on direct marketing-related advertising expenditures, which in turn generated more than $55.53 billion in US sales. That is an impressive return on investment of $8.15 for every dollar spent. These are two of the top findings from the Direct Marketing Association’s (DMA) new report “Direct Marketing Facts and Figures in the Insurance Industry.”
“DMA is releasing ‘Direct Marketing Facts and Figures in the Insurance Industry’ due to popular demand,” DMA Research Manager
“This new report does that, shining DMA’s research spotlight on the employment of direct marketing to sell insurance products in the
This 116-page report is divided into eight chapters, including an overview chapter on the insurance sector, and seven chapters categorized by advertising media type: broadcast, direct mail, insert media, commercial email, Internet marketing, print media, and telephone marketing. Also, nearly 70 charts help readers benchmark their own direct marketing expenditures, sales, and employment.
Some of the other key findings from this report include:
· Direct marketing-driven sales are expected to grow at a rate of 7.6 percent a year from 2007 to 2012.
· Direct marketing-driven employment is projected to rise concurrently at a rate of 3.1 percent each year from 2007 to 2012.
· Commercial email expenditures will skyrocket, seeing the largest increase in direct marketing advertising spending in the insurance sector at 23.4 percent a year from 2007 to 2012.
· The next largest advertising expenditure is projected to be in Internet, at 18.7 percent each year from 2007 to 2012.
· Print advertising and telephone marketing spending will grow the least, each increasing at 3.4 percent a year from 2007 to 2012.
· Direct mail spending is expected to reach $2.2 billion in 2012, up from 2007’s $1.7 billion.
· Insert media advertising expenditures are expected to grow 7.4 percent each year from 2007 to 2012.
· Increases in broadcast advertising spending are expected to reach 6.2 percent annually between 2007 and 2012.
“Direct Marketing Facts and Figures in the Insurance Industry” costs $135 for DMA members and $240 for non-members and is now available for download at DMA’s Bookstore. To purchase, click here.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the
In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.
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