DMA to Present B-to-B Marketing Conference March 3-5 in Orlando

New York, NY, February 4, 2008 — The Direct Marketing Association (DMA) will host the B-to-B Marketing Conference, a three-day event for multichannel business-to-business marketers in Orlando, FL, March 3–5.

WHAT: The B-to-B Marketing Conference

WHEN: March 3–5, 2008

WHERE: Rosen Centre Hotel, Orlando, FL

WHO: Presented by the Direct Marketing Association (DMA)

HOW: Advance press registration information can be obtained online by emailing

pressregistration@the-dma.org. Appropriate credentials are required.

HIGHLIGHTS:

· Whether it is in the Exhibit Hall, during the Pre-Conference Workshops, or in the interactive lab sessions, attendees will learn strategies and practices that will allow them to generate demand, convert prospects, and grow their current customer base. At the same time, they’ll learn to maximize Internet marketing to create a powerful online customer experience.

· From fundamental to intermediate to advanced workshops, B-to-B experts will present best practices and numerous case studies on: Search Engine Optimization, Database Marketing, Email Marketing, Web Analytics, Lead and Demand Generation, Crafting Online Customer Experiences, Teleservices, Online and Offline Integration, Online Conversion, Blogs, and RSS.

· Networking events, the B-to-B Marketer of the Year Award Luncheon, and the DMA B-to-B Marketing Open Council Meeting will punctuate the conference.

· Presenters include:

Ø Welcoming Remarks: John A. Greco, Jr., President & CEO, DMA

Ø Tuesday Luncheon Keynote: Yuchun Lee, Chairman and CEO, Unica Corporation

Ø Wednesday B-to-B Marketer of the Year Award Luncheon Ceremony and Keynote Panel: “The Value of Email Opt-Out in a Web 2.0 World: Tapping the Customer’s Communications Preferences and Delivering Relevant Curriculum-Based Marketing”

ü Pam Evans, Senior WW Web Marketing Manager, IBM Corporation (Moderator)

ü Jeanniey Mullen, Founder of the Email Experience Council (eec), the email marketing arm of the DMA, and a Senior Partner and Executive Director for Email and Dialogue Services at OgilvyOne worldwide

ü Robert Powers, Senior Vice President, Marketing, Digitas

WHY COVER THIS CONFERENCE?

DMA’s B-to-B Marketing Conference explores the B-to-B niche in direct marketing. This three-day event will be relevant for reporters, bloggers, and analysts covering B-to-B, multichannel marketing, and more. It also will give journalists access to a plethora of education, exhibits, speakers, and research.

INFORMATION: For more B-to-B Marketing Conference information, please visit

www.dmab2b.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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