2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) is Set for May 19-22 in Orlando

Conference & Exhibition Co-Produced by DMA and Multichannel Merchant

New York, February 5, 2008 — The Direct Marketing Association (DMA) and Multichannel Merchant will present the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM), a four-day event that is the world’s largest conference for catalog, Internet, and multichannel merchants, in Orlando, FL, May 19-22.

WHAT: 25th Annual Conference for Catalog & Multichannel Merchants (ACCM)

The Largest Conference for Catalog & Multichannel Merchants

WHERE: Gaylord Palms Resort, Orlando, FL

WHEN: May 19-22, 2008

WHO: Co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant

HOW

(PRESS): To register in advance for ACCM, please email pressregistration@the-dma.org.

Appropriate press credentials are required.

HIGHLIGHTS:

· ACCM 2008 will boast more than 200 speakers, including more than 100 brand-side merchants.

· This year’s new conference features include: Executive-Level Sessions throughout the conference; two Post-Conference Creative Workshops on Thursday, May 22; a Product Showcase on the Exhibit Hall floor; and more than 100 updated and improved educational sessions, including in-depth Intensives on Monday, May 19.

· ACCM keynoters will be:

Ø Bill Bass, CEO, Fair Indigo (former senior vice president of Lands’ End and former vice president/general manager of Sears Direct)

Ø Keith Wardell, Author, “Marketing Out of Control”

· Educational options will include: One-on-One Consulting Sessions and Hands-On Labs; eight different educational tracks (Business-to-Business, Circulation and Database Strategies, Creative/Production, Merchandising, Multichannel Marketing, Senior Executive Issues, Small and Start-Up Multichannel Merchant, and Web and Email Marketing); Intensive Day; and Post-Conference Creative Workshops.

· Multichannel Merchant will present the 2008 Annual MCM Awards Luncheon & Ceremony, sponsored by Quebecor World, on Wednesday, May 21.

WHY COVER THIS CONFERENCE?

The Annual Conference for Catalog & Multichannel Merchants is the world’s largest conference for catalog, Internet, and multichannel merchants. The range of topics and participants should be of interest to beat reporters, bloggers, and analysts covering the catalog industry, the direct marketing process, multichannel retailing, business, and more. Journalists are invited to attend keynote, concurrent sessions, and special events (excluding the Senior Executive Summit on Tuesday, May 20).

INFORMATION: For additional information about ACCM 2008, please visit

www.accmshow.com.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

About Multichannel Merchant

MULTICHANNEL MERCHANT helps executives manage all facets of their businesses by providing superior analysis of successful strategies across all areas of multichannel marketing — print, catalogs, e-commerce, merchandising, operations, retail, and more. It’s the one source that helps professionals capitalize on opportunities in their core businesses, and integrate strategies to maximize their successes in each channel. MULTICHANNEL MERCHANT’s franchise includes MULTICHANNEL MERCHANT magazine; the Annual Conference for Catalog & Multichannel Merchants (ACCM); MULTICHANNEL MERCHANT Weekly, List & Data Strategies, and Searchline e-newsletters; www.multichannelmerchant.com; the Annual Multichannel Merchant Awards; and much more.

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