DMA Welcomes Nominations for 2008 Hall of Fame Honors

Induction Ceremony Set for October 14 During DMA08 in Las Vegas

New York, NY, February 21, 2008 — Cooperstown has the Baseball Hall of Fame. Cleveland houses the Rock and Roll Hall of Fame. And New York City is the home of the Direct Marketing Association’s (DMA) Hall of Fame, which honors those men and women whose contributions have advanced the practice, growth, and stature of direct marketing.

DMA is now accepting nominations for its 2008 Hall of Fame honors. The deadline for nominations is Monday, April 14. Nomination forms are available online at www.dmahalloffame.org.

Up to four individuals will receive accolades for their lifetime contributions to direct marketing, during the DMA08 Conference & Exhibition, which will be held October 11–16 at the Las Vegas Convention Center. There, the formal inductions will take place at the DMA Hall of Fame Awards Luncheon on Tuesday, October 14.

Commenting on the 2008 DMA Hall of Fame honors, DMA President & CEO John A. Greco, Jr. said, “Even as amazing developments in multichannel direct marketing continue to impact our business, it’s important for our community to pause, look back on the contributions of our peers, and honor those leaders and legends who have helped to lay the groundwork for today’s powerful direct marketing process and to guide where it’s headed tomorrow.”

“As the members of the DMA Hall of Fame Committee review this year’s nominees,” Greco added, “we will look to a number of attributes, including how each nominee has helped promote direct marketing in the global marketplace, integrate marketing channels, and advance direct marketing’s commitment to consumer choice and ethical business practices.”

The 2008 DMA Hall of Fame Committee will be chaired by Marjorie Kalter, Ph.D., academic program director and clinical professor at New York University.

Established in 1978, the DMA Hall of Fame honors direct marketing professionals’ outstanding career contributions to the practice, growth, and stature of the direct marketing discipline. Since then, the Hall of Fame has inducted 93 individuals, including 2007 honorees Ronald L. Bliwas, president/chief executive officer, A. Eicoff & Company, and Charles D. Morgan, recently retired chairman of the board and company leader, Acxiom Corporation.

For more information about the DMA Hall of Fame, visit www.dmahalloffame.org. To view a full list of 1978–2007 honorees, click here.

About DMA08 Conference & Exhibition

The DMA08 Annual Conference & Exhibition is the world’s largest gathering of multichannel direct marketing professionals. DMA08 will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA08’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma08.org.

For information about DMA08 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at pressregistration@the-dma.org. For information about DMA’s requirements for press credentials, visit http://www.the-dma.org/press/pressevents.shtml. For additional information or queries, contact DMA at pressregistration@the-dma.org or 212.768.7277, ext. 1208.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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