DMA Applauds US Postal Service's 'Mail Back' Program

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DMA Applauds US Postal Service's 'Mail Back' Program

Washington, DC, March 18, 2008 — Direct Marketing Association (DMA) President & CEO John A. Greco, Jr. praised the US Postal Service for its decision to launch a pilot program that would enable its customers to recycle small electronics and inkjet cartridges by mailing them free of charge.

“I want to applaud Postmaster General John Potter and the staff at the US Postal Service for launching their ‘Mail Back’ program, which makes it easier for consumers to dispose of used or obsolete electronics in an environmentally responsible way,” said Greco. “As evidenced by our ‘Green 15’ commitment to improve environmental performance and our Recycle Please initiative, DMA is committed to helping our members, and the direct marketing community as a whole, create measurable environmental improvements. To that end, we believe the Postal Service’s leadership in launching this pilot program will go a long way towards helping consumers sustain and renew natural resources and make more environmentally-friendly choices.”

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.