Eight Specialized Programming Tracks Hit the Mark at 2008 DM Days New York Conference & Expo

Conference & Expo Set for June 10-12 in New York City

New York, NY, March 20, 2008 — Inspirational speaker Mal Pancoast once said, “The odds of hitting your target go up dramatically when you aim at it.” Direct marketers attending the 2008 DM Days New York Conference & Expo can aim squarely at the bull’s-eye thanks to eight tailored tracks, two Intensive Workshops, plus two special pavilions — one dedicated to marketing technology/operations, and another dedicated to online solutions.

Kicking off on Tuesday, June 10, the Direct Marketing Association’s (DMA) DM Days New York Conference & Expo will span three days at the Jacob K. Javits Convention Center in New York, NY. New this year, the conference will incorporate four more DMA conferences into the greater DM Days programming: DMA’s Directo Day, FastForward, International Day, and List Day.

In addition, there will be five solution showdowns where vendors face off, on the exhibit floor, to provide solutions to real-life scenarios.

“DM Days New York is designed specifically with the goal-oriented direct marketer in mind,” said Rachael Mark, DMA group show director. “The conference tracks provide turn-key training in the disciplines attendees clamor for, in a way that makes them accessible to people at all skill levels. Whether a delegate wants to sharpen her advanced-level mobile marketing proficiency by honing in on that session in the ‘Creative Strategy and Execution’ track, or meet the hottest new vendors on the exhibit floor, DM Days New York has it all.”

Eight Tailored Tracks

DM Days NY’s eight tailored tracks, available June 10-12, are:

· Acquisition, Retention, and Relationship Management — This track will focus on getting and keeping happy customers. Speakers will address issues ranging from retention to calculating lifetime value, and from establishing solid loyalty programs to strengthening customer service initiatives.

· Brand and Direct — What is a brand? Who defines it? These questions and more will be answered in this tailored track. Conferees will learn that brand and direct are inexorably tied. Today, marketers are challenged to build brand awareness while justifying its effectiveness and ROI with metrics that direct marketers use every day.

· Creative Strategy and Execution — All genres of direct advertising need sparkling copy, eye-catching design, top-notch art direction, stellar offers, and clear formats. Attendees in this track will explore strategies and tactics to make their creative efforts sing, while increasing response and boosting sales.

· List and Database Management — This track’s sessions will flow smoothly into Thursday’s List Day topics. Whether building a world-class email list or simply getting up close and personal with the current database, DM Days delegates will learn what really goes into fully realizing database potential and making it work for today, tomorrow, and next year.

· Management, Metrics, and Systems — Whether customers want catalogers to respect the environment or respect their email inboxes, consumers expect direct marketers to understand and respect their wishes. If not, the advertiser will be ignored. This track takes on this important challenge and will help marketers understand their customers via segmentation and more.

· Marketing Technology and Operations — New this year, this track will teach every aspect of marketing technology and operations. From marketing campaign software to analytics, these sessions will instruct marketers how to track their promotional progress in detail.

· Online Marketing and Interactive Media — For those who have always wanted a guidebook to marketing on the Internet, this track provides the handheld map. Experts will explore issues, trends, strategies, and analysis for marketing executives and those responsible for e-commerce. Also not to be missed, this year the Online Marketing Summit (OMS) will offer a “Best Practice Series: Four Steps to Building a Successful Online Strategy” as part of the Online Marketing/Interactive Media track. This “track within a track” will be held on Tuesday, June 10 from 10:45 a.m. to 4 p.m.

· Strategies, Forecasts, and Trends — This tailored track is designed for senior-level marketers who are responsible for strategic visioning. This session’s attendees will receive in-depth analysis on key issues and opportunities they face, as described by fellow direct marketing leaders.

Intensive Workshops

· Four Critical Steps for Achieving Breakthrough Opt-In-Driven Multichannel Marketing Results — 10:45 a.m. to 12:45 p.m. on Thursday, June 12 — Imagine a free marketplace where any artist can feature her music. Then imagine the public determining the price of her work by its popularity — paying what they think it’s worth. This website, amiestreet.com, does exist and is just one example of extremely successful opt-in multichannel marketing that this two-part workshop will explore so that attendees can emulate its accomplishments.

· Social Media 101: Blogging, Podcasting, and Social Networking Basics — 1:30 to 3:55 p.m. on Thursday, June 12 — If podcasting still sounds like some strange fly-fishing ritual to some attendees, this two-part workshop is their answer to joining the Web 2.0 world. Here, they will learn how to podcast, blog, and launch three social networks — live. Plus, they will be taught how to keep using them.

For more information or to register to attend DM Days NY, please visit www.dmdays.com. To link directly to registration, click here.

DMA will provide complimentary DM Days New York registrations for editorial staff of media outlets that cover multichannel direct marketing-related topics. To request press registration, please email DMA at pressregistration@the-dma.org. For more information about our requirements for press credentials, click here.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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