DMA to Host 5th Annual Insert Media Day

WHAT: The Direct Marketing Association’s (DMA) 5th Annual Insert Media Day will focus on putting strategic and technological tools in the hands of marketers who use inserts as well as those who want to learn how to integrate it into their campaigns. Inserts drive revenue and further enhance acquisition.

WHERE: McGraw Hill Conference Center

1221 Avenue of the Americas

New York, NY 10036

WHEN: Tuesday, April 1, 2008

Registration is open from 8:00 a.m. to 3:00 p.m.

Conference begins at 8:45 a.m. and ends at 5:30 p.m.

WHY: Insert media options are shifting in today’s direct marketing landscape, and new opportunities are surfacing that can be utilized across many channels. Especially with the 2008 postal rate increase, taking advantage of this effective medium is essential on all sides of the multichannel scale. At the 5th Annual Insert Media Day, DMA and leading experts will present valuable fact-filled information sessions and provide an idea-inspiring exhibition of the latest products and services.

SPEAKERS: Jason Bailey, Account Executive, PlusMedia, LLC

Rob Balancia, Managing Partner, Interactive, G2

Diane Caruso, President, Choice Media

Mike Clark, Vice President, Fitness Quest

Kelly Ellis, Director, Media Services, Main Street Direct

Dennis Erickson, Senior Vice President, Paradysz Matera

Michael Feldstein, Boardroom Inc.

Chris Hulse, Vice President, Strategic Sales and Business Development, Business.com

James Kushner, Vice President, Marketing, Guthy Renker Corporation

Marianna Morello, President/CEO, Manhattan Media

Kathy Rakosky, Vice President, Zed Marketing

Lisa Roland, President, Everyday Media

Joanne Sausto, Director of Advertising Sales, David Gellar

Jody Smith, Vice President, LEON HENRY

Rob Stanton, Vice President, Business Development, Stanton Direct Marketing Inc.

Kristin Sullivan-Stoesser, Direct Delivery and Sales Manager

Tribune Media Net

Jim Zuckermandel, Founder and CEO, Zed Marketing Group

HOW: To register for a limited number of complimentary press passes for editorial staff of media outlets covering insert media and other direct marketing matters, please email pressregistration@the-dma.org. For information about the requirements for press credentials, click here. For media inquiries, please contact Sue R.E. Geramian at 212.790.1486 or sgeramian@the-dma.org. More conference information is available online at www.dmainsertmediaday.org.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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