DMA Announces Keynote Speakers for 2008 DM Days New York Conference & Expo

Ted Leonsis, David Sable, Tom Goosmann and Elaine Lennox to Speak at June 10-12 Conference in New York City

New York, NY, April 9, 2008 — Direct marketers have a long history of adapting to technological and other marketplace changes. In today’s cutting-edge times it is not the change itself that sends companies into a frenzy, it is the pace and rate at which it all happens. Living in a world united by mouse clicks, text messages, and everything viral, the importance of “brand in hand,” and staying current and connected is more essential than ever.

One powerful way to meet this marketing challenge is to attend the 2008 DM Days New York Conference & Expo at the Jacob K. Javits Center from June 10 to June 12. Here, attendees will learn the latest on successful online marketing, corporate responsibility, staying current, and going green from four dynamic keynote speakers:

· Tuesday, June 10 — Ted Leonsis, Vice Chairman Emeritus, AOL

· Wednesday, June 11 — David M. Sable, Vice Chairman and Chief Operating Officer, Wunderman

· Wednesday, June 11 (Luncheon) — Tom Goosmann, Chief Creative Officer, True North, Inc.

· Thursday, June 12 — Elaine Lennox, Vice President of Marketing Management, IBM’s Enterprise Systems Division

Ted Leonsis, Vice Chairman Emeritus, AOL

9 a.m. on Tuesday, June 10

Powerful businessman. Dedicated philanthropist. Professional sports team owner. Film producer. Each can be used to describe Ted Leonsis.

Direct Marketing Association (DMA) President & CEO John A. Greco, Jr. will introduce this unique kickoff keynoter, one of the country’s premier businessmen, who has held numerous leadership positions during his 15-year tenure with AOL. Although he now serves as Vice Chairman Emeritus, Leonsis is far from retirement.

Leonsis also serves as Chairman of Clearspring Technologies and Revolution Money. He is founder, chairman, and majority owner of the sports and entertainment company, Lincoln Holdings, LLC, and most recently added documentary film producer to his already impressive resume.

Early in his career Leonsis was the founder of several new media companies, including Redgate Communications Corporation. He founded six personal computer magazines, authored four books, and invented a very successful board game.

Despite his busy schedule, Leonsis still finds time to be actively involved in numerous charities including, Best Buddies, Hoop Dreams, See Forever Foundation, YouthAIDS, and others through the work of the Leonsis Foundation.

Among his many honors, Leonsis has been named Washington’s Business Man of the Year, a Washingtonian of the Year, one of the 20 most influential people in sports, one of America’s most creative executives, a top 10 entrepreneur of the year, and once served as Mayor of Orchid, Florida.

David M. Sable, Vice Chairman and Chief Operating Officer, Wunderman

9 a.m. on Wednesday, June 11

In his DM Days New York keynote, David M. Sable will address “Fashion Statement or Fad du Jour? The Possibilities and Pitfalls of Ethical Marketing,” a topic that sounds almost like one of the opening queries in his Wunderman blog, Weekly Ramble.

As Sable will explain, the convergence of cause marketing, corporate responsibility, celebrity, and creative is turning the trillion-dollar advertising business on its heels. Direct marketers are joining this movement, aspiring to win customer loyalty by reinforcing the positive social values of their brands, ultimately forging strong “citizen brands.”

Sable manages one of the world's largest global marketing services networks and oversees its operational infrastructure, delivering service excellence and growth. He has served in high-profile positions in advertising, direct marketing, and public relations with global clients as diverse as Microsoft, Citibank, Kraft, Hewlett-Packard, IBM, Colgate-Palmolive, Bausch and Lomb, and the United States Postal Service.

Tom Goosmann, Chief Creative Officer, True North, Inc.

Luncheon on Wednesday, June 11

Co-founder of True North, Inc., and now serving as their Chief Creative Officer, Tom Goosmann will present a case study: “Magic on Your Desktop.”

New media channels are becoming more and more important as marketers look for ways to have a more direct dialog with their customers. Using the digitally remastered film, “Peter Pan,” as an example, Goosmann will explain the thought process behind this award-winning effort, and give a subsequent tour of the magic.

Goosmann infuses every online campaign he oversees with his 25 years of direct marketing experience for a truly winning combination, and people are taking notice. Goosmann has been awarded the prestigious ECHO Digital Award for his unique work. Together with his creative teams, he has pioneered rich media, including the AdSite concept for both Buena Vista Home Entertainment and Pitney Bowes.

Elaine Lennox, Vice President of Marketing Management, IBM’s Enterprise Systems Division

9 a.m. on Thursday, June 12

Elaine Lennox has built her entire career in the information technology industry. Her DM Days keynote will discuss “Going Green” — an important step that many IT companies have not yet realized can benefit both their reputation — and their bottom line.

Lennox will explain that IT companies can go green, and do it responsibly. More than just turning off the lights and recycling soda cans, social challenges are mandating companies become environmentally responsible. Lennox will clarify the expense challenges that come with rising energy costs and how they impact a company’s ability to serve the demand for computing capacity.

At IBM, Lennox is responsible for leading the planning of marketing and sales activities towards the company’s largest clients, with a focus on moving them towards IBM’s vision of a service-oriented data center. Prior to joining IBM, she directed the marketing function for a Silicon Valley startup named Whistle Communications, and early in her career was a European marketing manager for Hewlett-Packard based in Grenoble, France.

For more information or to register to attend DM Days New York Conference & Expo, please visit www.dmdays.com.

DMA will provide complimentary DM Days New York registrations for editorial staff of media outlets that cover direct marketing-related topics. To request press registration, please email DMA at pressregistration@the-dma.org. For more information about our requirements for press credentials, click here.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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