DMA Names John Horan Senior Vice President and Chief Financial Officer

New York, NY, April 11, 2008 — Direct Marketing Association President & CEO John A. Greco, Jr. today announced that John Horan will join DMA as senior vice president and chief financial officer, beginning April 14. Horan, who was most recently vice president and chief financial officer for Ablest, Inc. in Tampa, FL., will report directly to Greco and will be based in DMA’s New York headquarters.

“John is a seasoned executive and is deeply knowledgeable about multi-faceted financial matters,” Greco remarked. “He comes to DMA with an impressive background and track record in financial management. In a rapidly changing economic landscape, John’s broad insight will be valuable to us all. He brings the proven expertise and diagnostic capabilities we expect and require, and will fit well within the complex and diverse direct marketing community.”

Since 2006, Horan was at Ablest, Inc., where he initiated strategic analysis that generated a successful management-led sale of the company. He has handled high-level strategic financial planning, SEC and internal reporting, accounting, treasury, taxation, investor relations, budgeting, forecasting, and audit functions. He also has supervised information technology, risk management, and business development, and was given full authority for all financial affairs at Ablest.

Prior to that, Horan held a number of senior financial positions at Fidelity National Information Services in St. Petersburg, FL from 1998 to 2006. In addition, he held financial positions at Salomon Brothers and the Turner Corporation in New York. Horan is a Certified Public Accountant and holds a BS in Accounting from Manhattan College and an MBA in Finance from Fordham University.

# # #

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

RSS Subscription