DMA Asks: 'r u Connected?'

Get Connected at DMA08 Conference & Exhibition

The Global Event for Integrated Marketing Runs October 11-16 in Las Vegas

New York, NY, April 14, 2008 — Today, being connected to all the components of the multichanneled marketplace is more vital to marketers than ever. That’s why this year, the Direct Marketing Association (DMA) is asking marketers around the globe an important question: “r u Connected?” The best way to answer with a resounding “yes!” is by attending the DMA08 Conference & Exhibition, which will be held October 11-16 in Las Vegas, NV.

Newly positioned as “The Global Event for Integrated Marketing,” DMA08 will be the place where professionals from the full spectrum of the international direct marketing community will connect with the people, companies, ideas, trends, and technology that will shape marketing’s future.

“Our theme this year, ‘r u Connected?’ fits the bill of our annual international conference perfectly,” said Paul McDonnough, group show director for DMA08. “It reminds conferees that they’re part of the largest gathering of direct marketers in the world. Here, they’ll be privy to a comprehensive exhibit hall with more than 550 multichannel merchants. And with more than 150 educational sessions in nine targeted instruction categories, attendees will have unbounded opportunities to learn from the experts, as well as from world-class keynoters. To top it off, they can relax and be entertained by ‘Tonight Show’s’ Jay Leno during our 2008 International ECHO Awards Gala.”

Although the conference officially wraps up on Thursday, October 16, DMA will be keeping the connection going online all year long with the launch of “MyDMA365,” a social networking site available through DMA08 registration.

“MyDMA365,” is exactly what it sounds like — a 24/7/365 ticket to stay connected year-round with DMA08 conference attendees, exhibitors, sponsors, and more. The site, which is a new feature for DMA conferences, will allow conferees who network during DMA08’s roundtables, presentations, and other activities to stay connected long after the curtains go down on the six-day event.

“DMA08 is all about integration and connection,” continued McDonnough. “And now, with ‘MyDMA365,’ we can bring that integration and connection to attendees before, during, and after our annual conference and exhibition. It is just one more way DMA makes sure ‘u r connected.’”

For registration and other information, or to register for the six-day DMA08, The Global Event for Integrated Marketing, please visit www.dma08.org or call 1.866.486.0734.

For information about DMA08 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at pressregistration@the-dma.org. For information about DMA’s requirements for press credentials, visit http://www.the-dma.org/press/pressevents.shtml. For additional information or queries, contact DMA at pressregistration@the-dma.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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