For First Time, DMA 'Goes Mobile' at 2008 DM Days New York Conference & Expo

Conference & Expo Set for June 10-12 in New York City

New York, NY, April 28, 2008 — A complete conference guide in a cell phone? As the 2008 DM Days New York Conference & Expo goes mobile — a first for a Direct Marketing Association (DMA) conference — attendees will be able to employ their cell phones to help them navigate the three-day event. DM Days will be held June 10-12 at the Jacob K. Javits Convention Center in New York, NY.

Conference registrants can just send the keyword DMDAYS to 58671 via text message, and they’re connected — even before the physical show begins on Tuesday, June 10. Once they choose to opt in — in the parlance of William Shakespeare — “All the world’s a stage.”

Before, during, and after the conference, delegates can use DM Days’ mobile Internet site to find the conference schedule, sign up for interactive voice response (IVR) wake-up calls, receive text alerts about events, find a specific booth, and generally stay connected.

“By going mobile, we’re demonstrating that DM Days is on the cutting edge of events,” said Rachael Mark, DMA group show director. “Strategically, mobile is the future. The bottom line is really being able, not just to pull information, but to connect people in a faster, more efficient, and more convenient way. Not only does this initiative keep DM Days on the leading edge of technology, it helps position this conference and expo truly as a center for innovative, forward-thinking marketing.”

The DM Days’ mobile initiative is being offered via the cooperative efforts of DMA and mobile software platform provider iLoop Mobile, Inc.

“Instead of carrying around a four-pound program in your bag, you have the program in your phone,” said Michael J. Becker, executive vice president, business development, iLoop Mobile, Inc. “Also, mobile is becoming a personal, interactive device. Quite simply, it puts the show in your hand.”

DM Days will maximize the full capabilities of mobile — voice, Internet, and text — to ensure that attendees have the complete conference experience. If, for instance, a delegate needs to get to a session in 10 minutes and wants to visit an exhibitor quickly, she can use the booth finder option to locate the exhibitor swiftly. Problem solved.

“We’re really pleased to bring the power of mobile to DM Days, because it’s a ‘win’ for everyone — conferees, speakers, and exhibitors will have the ultimate direct marketing experience, all right in the palm of his hand,” Mark said.

For more information or to register to attend DM Days NY, please visit www.dmdays.org. To link directly to registration, click here.

DMA will provide complimentary DM Days New York registrations for editorial staff of media outlets that cover direct marketing-related topics. To request press registration, please email DMA at pressregistration@the-dma.org. For more information about our requirements for press credentials, click here.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

About iLoop Mobile, Inc.

iLoop Mobile is the leader in mobile technology and services for interactive mobile marketing, mobile advertising and mobile content distribution. Our award-winning mFinity software platform takes the complexity out of mobile, making it fast and easy for companies to independently create, connect, and manage mobile campaigns worldwide. iLoop Mobile also offers services for brands, marketing agencies, content owners and other companies who prefer to leverage iLoop Mobile¹s expertise in launching and managing mobile initiatives for them. For SMS based services, iLoop Mobile provides quick solutions for SMS mobile marketing, subscription and enterprise programs that are integrated with a carrier-grade messaging gateway. For mobile content distribution, iLoop Mobile has software applications for creating Web storefronts and mobile Internet sites featuring an easy drag and drop user interface and automated ad serving, integrated with a content management system for total control of mobile content inventories.

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