DMEF Calls for Nominations for 2008 'Edward N. Mayer, Jr. Education Leadership' and 'Corporate Leadership' Awards

Nominations Deadline Is May 23;

Honors to Be Presented October 11 at Las Vegas Dinner

New York, NY, April 30, 2008 — The Board of Trustees of the Direct Marketing Educational Foundation (DMEF) today announce it is now accepting nominations for both the 2008 DMEF Edward N. Mayer, Jr. Education Leadership Award, and the 2008 DMEF Corporate Leadership Award.

The deadline for nominations is Friday, May 23, 2008. The awards will be presented at the DMEF’s Annual Awards Dinner on Saturday evening, October 11 at the Bellagio Las Vegas during the DMA08 Conference & Exhibition, which takes place October 11 – 16 in Las Vegas, NV.

“The DMEF’s mission is to attract, educate, and place students in the dynamic field of direct/interactive marketing,” said DMEF President Terri L. Bartlett. “This is our special opportunity to celebrate those who generously dedicate their time and expertise to direct marketing education. We invite everyone to participate in nominating the person or corporation they believe continues to impact and encourage the next generation of leaders through higher education in this field.”

Edward N. Mayer, Jr. Education Leadership

The DMEF’s Edward N. Mayer, Jr. Education Leadership Award is the premier award honoring the unique and significant actions by an individual who demonstrates support for direct/interactive marketing education in areas such areas as the creation and development of teaching methods and materials, and the personal contribution of time, expertise, and financial resources to further the DMEF’s mission and objectives.

Last year’s Mayer recipient was Tim Litle, chairman and founder of Litle & Co. Please click here for nominating criteria and your 2008 Edward N. Mayer, Jr. Education Leadership Award nomination form.

DMEF Corporate Leadership

The DMEF’s Corporate Leadership Award honors the unique and significant actions of a corporation that demonstrates outstanding practices, that makes contributions in the area of direct marketing education, including internal (among staff and community) and external industry support. The nominated corporation should consistently support the DMEF, and actively participate in or generate activities which foster and promote excellence.

Last year’s DMEF Corporate Leadership Award winner was Draftfcb. Please click here for nominating criteria and your 2008 Corporate Leadership nomination form.

About Direct Marketing Educational Foundation (DMEF)

Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place top college students by continuously improving the teaching of world-class direct/interactive marketing and, thereby, expanding and enriching the talent pool of trained, market-ready direct marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals, companies, and regional clubs and associations. Funds raised go toward a broad range of world-class educational programs.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 250 colleges and universities offer courses in direct/interactive marketing, 20 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.the-dmef.org.

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