DMA08 Exhibition Hall: Go Beyond the Booth

Get a Front-Row Seat and a Backstage Pass to the Best Show in Vegas

New York, NY, May 8, 2008 — The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will boast the largest exhibit hall for all integrated marketing solutions. That’s why reserving a booth at DMA08 is like getting a front-row seat at the best show in town along with a backstage pass to the multichannel marketplace of today — and tomorrow. DMA08 will be held October 11-16 at the Las Vegas Convention Center.

This year, DMA is making sure “u r Connected” in every way — even beyond the booth — where exhibitors, representing state-of-the-art goods and services for every marketing channel from the Web and email to telemarketing and direct mail, will gather to showcase solutions, technology, and innovative practices.

“Reserving space at the DMA08 show will provide exhibitors benefits that really do, ‘go beyond the booth,’” said Paul McDonnough, group show director. “DMA08 is the place to debut demo products, discuss solutions and services, network, and secure qualified leads that last longer than just the exhibition’s three days in Vegas. The additional return on investment includes enhanced brand awareness, steady sales, and increased profits throughout the year.”

DMA08 will once again bring together the largest gathering of purchasers under one roof. According to a DMA07 survey, 56 percent of marketers will spend more than $1 million on marketing initiatives; one in four will spend $10 million or more; and 92 percent will influence the purchasing decision.

Clearly, companies will want to be a DMA08 exhibitor in order to gain direct access to buyers from around the globe. In the US alone, marketers are forecast to spend $183.1 billion on direct marketing ad expenditures this year, according to DMA’s “Power of Direct Marketing” report.

To view the current and still growing list of DMA08 exhibitors, click here.

This year’s Exhibition Hall will feature:

· Mobile Marketing Hot Spot

· Multichannel Marketplace

· Online Marketing Solutions Pavilion

· International Services Pavilion

The DMA08 Exhibition Hall, including the Pavilions, will be open:

· Sunday, October 12 — 3 to 5:30 p.m.

· Monday, October 13 — 10 a.m. to 5 p.m.

· Tuesday, October 14 — 10 a.m. to 5 p.m.

About DMA08 Conference & Exhibition

The DMA08 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA08, which will be held October 11-16 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA08’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma08.org or call 1.866.486.0734.

For information about DMA08 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at pressregistration@the-dma.org. For information about DMA’s requirements for press credentials, visit http://www.the-dma.org/press/pressevents.shtml. For additional information or queries, contact DMA at pressregistration@the-dma.org or 212.768.7277, ext. 1422.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

# # #

RSS Subscription