You Ask the Questions: DM Days NY Conference & Expo Answers with 'Ask the Experts' Roundtables

New York, NY, May 15, 2008 — During the Direct Marketing Association’s (DMA) DM Days New York Conference & Expo, marketers who missed a session, need a recap, want to learn more, or just have a specific question are invited to attend the “Ask the Experts” roundtable question-and-answer forums. DM Days New York Conference & Expo is being held June 10–12 at the Jacob K. Javits Convention Center in New York City.

“To be a successful marketer you have to stay ahead of the curve,” said Rachael Mark, group show director. “Our Ask the Experts roundtables will allow you to do just that. Not only do attendees have the chance to speak with experts about targeted issues, but they can talk to fellow conferees as well. Asking the experts at DM Days New York is a great way to educate yourself on the subjects that matter to you the most.”

Roundtables will be available during two days — on Tuesday and Thursday — of the conference in the general session area:

Tuesday, June 10

· What Any Company Can Learn from Strategic Casino Marketing

Jordan Polak, Senior Director, Direct & Loyalty Marketing, Isle of Capri Casinos, Inc.

Learn the key metrics most casinos use in segmenting their players.

1:30 p.m. – 2 p.m.

· Multichannel Marketing: 8 Mistakes to Avoid

Ernan Roman, President, Ernan Roman Direct Marketing

Are you doing true multichannel marketing or is it really multichannel “spray and pray?”

1:30 p.m. – 2 p.m.

· Driving Advertiser Sales in a Co-op Environment with Research

Amy King, Vice President, Business Intelligence and Insights, Valpak

Learn how to effectively target consumers in a co-op environment.

1:30 p.m. – 2 p.m.

· Drive Results by Combining Interactive Media with Direct Mail

Oscar E. Padilla, Director, Interactive Services, Vertis Inc.

Don Schoenleber, Vice President, Product Design, Vertis Inc.

Introduce to the traditional direct mail audience Vertis’ interactive platform and expertise in the development and deployment of a variety of non-traditional marketing tools.

1:30 p.m. – 2 p.m.

· Mobile in Your World: Getting the Most Out of Mobile

Brian Hecht, Chief Executive Officer, Kikucall

Go beyond the hype of the “next big thing” and learn about five specific benefits mobile marketing provides to direct marketers.

1:30 p.m. – 2 p.m.

Thursday, June 12

· Best Practices in Online Lead Generation

Dan Felter, Co-Founder, Opt-Intelligence

Learn how to distinguish quality vs. “shwag.”

1 p.m. – 1:30 p.m.

· The Benefits of SEM and Offline Marketing Working Together to Drive Leads

Dave Wilson, President, Wilson RMS

Discuss how SEM contributes and influences other tactics in the marketing mix.

1 p.m. – 1:30 p.m.

· Learn Why People Who Develop Their “Bow-Tie” Are the Best Networkers

Nicholaos Coach Nick Papadopoulos, President and Motivation Specialist, Sky’s The Limit Corporation

Learn ways to structure your “elevator pitch” so your buyers understand the value you offer them within seconds, and leave them wanting more.

1 p.m. – 1:30 p.m.

· En Vogue: The DRTV/Direct Response Comeback in Drive to Bricks and Clicks

Chris Long, Chief Marketing Officer, Litle & Co.

Learn how to integrate direct response in the product, marketing, media, and service cycles of any brand.

1 p.m. – 1:30 p.m.

For more information or to register to attend DM Days NY, please visit www.dmdays.com. To link directly to registration, click here.

DMA will provide complimentary DM Days New York registrations for editorial staff of media outlets that cover direct marketing-related topics. To request press registration, please email DMA at pressregistration@the-dma.org. For more information about our requirements for press credentials, click here.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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