MULTICHANNEL MERCHANT PRESENTS 2008 MCM AWARDS

Orlando, FL, May 21, 2008 — MULTICHANNEL MERCHANT today announced the winners of its 2008 MCM Awards at a luncheon ceremony during the 25^th Annual Conference for Catalog and Multichannel Merchants (ACCM). Co-produced by the Direct Marketing Association (DMA) and MULTICHANNEL MERCHANT, ACCM is the world’s largest and most comprehensive conference for catalog, Internet, and multichannel marketing professionals.

The MCM Awards are the top honors for business-to-business (B-to-B) and business-to-consumer (B-to-C) multichannel marketers. They recognize superior print catalogs and websites from around the globe. Gold and silver awards are given for quality in both print and Web, and the Cross Channel Award honors multichannel merchants for synergy across print and Web channels.

MCM Awards finalists and winners are evaluated by a panel of experts through a series of three judging sessions: pre-screening, in home-evaluations, and a final judging session. Print and Web channel entries are evaluated on creative, merchandising, copy, customer service/navigation, and marketing execution. Cross-channel entries are evaluated on the synergy between channels and results.

For a full list of 2008 MCM Finalists, please click here.

Top 2008 MCM Award Winners

· The Republic of Tea, Catalogue No. 98 — Catalog of the Year

· eBags (www.ebags.com) — Website of the Year

· Black Box — B-to-B Multichannel Merchant of the Year

· L.L. Bean — B-to-C Multichannel Merchant of the Year

Print Channel Winners

Apparel:

Silver: L.L Bean, Christmas 2007

Silver: Patagonia, Spring 2007

Business Specialty Products

Gold: New Pig Corp., The Big Pigalog Buying Guide 2008

Silver: L.L. Bean, Direct to Business, Holiday 2007

Children’s Products

Gold: Hanna Andersson, Winter 2007

Gold: L.L. Bean, Kids Spring 2007

Computer and High-Tech Equipment

Gold: Black Box Network Services 2007

Consumer Specialty Products

Gold: Wilderness Travel, Journeys For The Year 2008

Silver: Vitacost.com, Fall 2007

Food

Silver: Harry & David, Cool Fruit 2007

Silver: Harry & David, Summer Celebration 2007

Gifts

Gold: L.L. Bean, Christmas Favorites 2007

Gold: Harry & David, Holiday Preview 2007

Silver: Williamsburg Catalog, Holiday 2007

Home and Gardening

Gold: Jackson & Perkins, Wholesale Roses for 2008

Silver: L.L. Bean Home, Summer 2007

International

Gold: New Pig Corp., UK

Sliver: New Pig Corp., German

New Catalog/Website

Silver: Edmund Optics, 2007 Master Source Book

Office Supplies, Furniture and Stationery

Silver: Office Depot, The Green Book, November 2007-August 2008

Silver: Raymond Geddes & Co., August 2007-July 2008

Small Catalog

Gold: The Republic of Tea, Catalogue No. 98

Silver: Action Bag Co., Spring 2007

Sporting Goods

Silver: Patagonia, Surf 2007

Web Channel Winners

Apparel

Silver: www.llbean.com

Business Specialty Products

Gold: www.epromos.com

Silver: www.waspbarcode.com

Children’s Products

Gold: www.onestepahead.com

Silver: www.learningresources.com

Computer and High Tech

Silver: www.blackbox.com

Silver: www.lcom.com

Consumer Specialty Products

Gold: www.ebags.com

Silver: www.musiciansfriend.com

Food

Silver: www.harryanddavid.com

Gifts

Gold: www.orvis.com

Silver: www.llbean.com

International

Silver: www.waspbarcode.co.uk

Silver: www.orvis.co.uk

Office Supplies, Furniture, and Stationery

Silver: www.actionenvelope.com

Small Web Merchant

Gold: www.petcarerx.com

Silver: www.plumbersurplus.com

Sporting Goods

Gold: www.orvis.com

Silver: www.llbean.com

About Multichannel Merchant

MULTICHANNEL MERCHANT helps executives manage all facets of their businesses by providing superior analysis of successful strategies across all areas of multichannel marketing — print, catalogs, e-commerce, merchandising, operations, retail, and more. It’s the one source that helps professionals capitalize on opportunities in their core businesses, and integrate strategies to maximize their successes in each channel. MULTICHANNEL MERCHANT’s franchise includes MULTICHANNEL MERCHANT magazine; the Annual Conference for Catalog & Multichannel Merchants (ACCM); MULTICHANNEL MERCHANT Weekly, List & Data Strategies, and Searchline e-newsletters; www.multichannelmerchant.com; the Annual Multichannel Merchant Awards; and much more.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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