All Marketers Stay on Track at 2008 DM Days NY Conference & Expo

Conference & Expo Set for June 10-12 in New York City

New York, NY, May 23, 2008 — During the Direct Marketing Association’s (DMA) DM Days New York Conference & Expo, marketers have the chance to do it all. This year, the greater DM Days programming includes FastForward, International Day, Directo Day, List Day, and five solution showdowns where vendors face off, on the exhibit floor, to provide solutions to real-life scenarios. With so much to see and do, it will be important for marketers to stay on track to get the most out of the expert training provided. The conference is being held June 10–12 at the Jacob K. Javits Convention Center in New York City.

“DM Days New York is truly relevant to all marketers, regardless of whether they’re employing traditional or new media, or actually using all of today’s marketing channels,” said Rachael Mark, group show director. “This year we are proud to feature eight tracks or programming — from acquisition retention and relationship management, to online/interactive media and brand and direct. This three-day conference’s educational offerings — more than 80 sessions along eight tracks — truly reflects today’s multichannel, increasingly integrated mix and offers something for everyone.”

At DM Days New York marketers can blend emerging trends with the knowledge they already have. Here are some tracks that will help:

· List and Database Management — This track’s sessions will flow smoothly into the topics that will be front and center at List Day, which will be held on Thursday, June 12 at the Javits Center. Learn how to leverage and use your customer and prospect data, rent your own lists, build and maintain a database, use co-op databases, integrate your data from multiple channels/databases, increase your response without increasing your cost, and more.

· Marketing Technology and Operations — New to DM Days, this track, in two parts, will cover the tools needed to create the most efficient and effective marketing. These sessions will cover software platforms for Marketing Resource Management (MRM), Campaign Management, Marketing Asset Management (MAM), Web Analytics, and Variable Data/Web to Print. Sessions will begin with a panel of marketers who will discuss how they use technology to improve their organization, which will be followed by part two, a vendor “showdown” on the exhibit hall stage.

· Online Marketing and Interactive Media — This track will cover areas such as Web analytics, email marketing, emerging technologies, search engine marketing, mobile marketing, and DRTV. It will focus on issues, strategies, and analysis for marketing executives as well as those professionals responsible for e-commerce.

Also not to be missed, this year the Online Marketing Summit (OMS) will offer a “Best Practice Series: Four Steps to Building a Successful Online Strategy” as part of the Online Marketing/Interactive Media track. This “track within a track” will be held on Tuesday, June 10 from 10:45 a.m. to 4 p.m.

“Once attendees have attended the content-rich sessions,” continued Mark, “they will walk away from DM Days New York 2008 with all the tips, tricks, tools, and contacts they need to continue making their businesses a success.”

For more information or to register to attend DM Days NY, please visit www.dmdays.com. To link directly to registration, click here.

DMA will provide complimentary DM Days New York registrations for editorial staff of media outlets that cover direct marketing-related topics. To request press registration, please email DMA at pressregistration@the-dma.org. For more information about our requirements for press credentials, click here.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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