TY PENNINGTON, JOSEPH JAFFE, CHRISTIE HEFNER, AND CRAIG NEWMARK TO KEYNOTE DMA08
TV Host and Leaders of crayon, Playboy, and Craigslist Headline in
New York, NY, May 28, 2008 — The Direct Marketing Association (DMA) today announced keynote speakers for DMA08 Conference & Exhibition, taking place October 11-16 at the Las Vegas Convention Center. “Extreme Makeover: Home Edition” host Ty Pennington, crayon’s Joseph Jaffe, Playboy’s Christie Hefner, and Craigslist’s Craig Newark will headline during the global event for integrated marketing.
“Direct marketing prowess plays a part in each of these keynote’s genius,” said DMA Group Show Director Paul McDonnough. “While others rolled the dice, these innovators used their skill and insight to make an indelible mark in business. That’s why we’re thrilled attendees will hear from them at DMA08.”
Sunday, October 12: Joseph Jaffe
As creator, founder, and president of crayon, a new marketing company, Joseph Jaffe is one of the most sought-after consultants and speakers of the digital age. Jaffe’s convictions about the power of the Internet and social media marketing is so firm, he has built his entire career, and two companies, on it.
During his DMA08 keynote on Sunday, “Join the Conversation: How to Engage Marketing Weary Consumers with the Power of Community, Dialogue, and Partnership,” Jaffe will show attendees how technology such as digital, Facebook, Twitter, blogging, and podcasting can help catapult them to greater marketing success.
Monday, October 13: Ty Pennington
With two Emmys for Outstanding Reality Program, and two People’s Choice Awards, “Extreme Makeover: Home Edition,” is a winner all around. Hosted by Ty Pennington, the show is consistently rated in the top 20 of all television programs.
“It’s about the joy of doing things for others,” Pennington said of the widely popular ABC series. “Extreme Makeover is about family, it's about
Tuesday, October 14: Christie Hefner
As chairman and CEO of Playboy Enterprises, Christie Hefner is a force to be reckoned with. In fact, Forbes magazine named her to its “100 Most Powerful Women in the World” list in 2005 and 2006 for overseeing the expansion of the Playboy empire beyond print, and building the brand globally. Since joining Playboy in 1975, Hefner has restructured operations and initiated the company’s highly successful electronic and international expansion. She served on the DMA board from 1987 to 1989.
During her keynote address, “Global Case Study: Playboy's Growth as a Multichannel Marketer in the Digital Space,” Hefner will explain how she led the company into the digital age, making it the first national magazine on the Web.
Wednesday, October 15: Craig Newmark
Craig Newmark is the ‘Craig’ of Craigslist. What started in his bedroom as a simple email exchange service in 1995 has quietly emerged as one of the top 10 Internet companies in the world, in terms of page views. Craigslist garners 10 billion page views per month and 35 million unique visitors from 567 cities and 55 countries per month.
Called “The Wizard of the Local” by Time Magazine, and named to its 2005 Top 100, this full time customer service representative’s Wednesday keynote will focus on “The Future of Online Community and Commerce.”
“‘Astounding’ is the word that describes each and every one of these fantastic DMA08 keynoters,” said McDonnough. “Savvy attendees will be hanging on every word.”
About DMA08 Conference & Exhibition
The DMA08 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA08, which will be held October 11-16 in
For information about DMA08 exhibition and sponsorship opportunities, please contact
DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at pressregistration@the-dma.org. For information about DMA’s requirements for press credentials, please click here. For additional information or queries, contact DMA at pressregistration@the-dma.org or 212.768.7277, ext. 1422.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the
In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.
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