At DMA08 in Las Vegas, Educational Tracks Take Center Stage

Conference Programming to Include Acquisition & Prospecting

and Creative Strategy Tracks

New York, NY, June 25, 2008 — The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that will be held October 11–16 in Las Vegas, will provide nine leading-edge educational tracks to help marketers strategize and become masters of their craft. Two of those nine tracks — Acquisition & Prospecting and Creative Strategy — are back by popular demand from last year’s conference.

The Acquisition & Prospecting track — held Monday through Wednesday — will explore issues related to data mining, segmentation, demographics, software applications, testing models, response behaviors, and increasing response rates.

The Creative Strategy track ¾ also held Monday through Wednesday ¾ will explore elements of copy, design, art direction, offers, and format for all marketing channels.

“There is such an impressive list of companies presenting in these two key tracks at DMA08,” said Lori Ann Pope, senior conference manager. “Every year DMA offers a multitude of sessions that help today’s multichannel marketers to excel. This year is certainly no different, with the Acquisition & Prospecting and Creative Strategy sessions covering several disciplines, including direct mail, multichannel marketing, interactive media, online marketing, and email. In addition, the Acquisition & Prospecting sessions appeal to several DMA strategic segments, including retail non-store multichannel merchants, retail store merchants, travel and hospitality, and financial services. There really is something for everyone at DMA08.”

Acquisition & Prospecting

Monday, October 13

· How Microsoft Is Tripling Efficiency by Globalizing Its Lead Management System

Doug Langdon, Vice President, Technology Markets, Harte-Hanks

Adam Rynd, Group Marketing Solutions Manager, Microsoft

11:15 a.m. – 12:15 p.m.

· Strategic Marketing Roadmap to Evaluate Consumer Credit Data Alternatives

Sponsored by: DMA’s Financial Services Council

Sandeep Kharidhi, Vice President, Analytics & Marketing Strategy, ChoicePoint Precision Marketing

Leigh Smith, Director, Association Services, The Hartford

11:15 a.m. – 12:15 p.m.

Tuesday, October 14

· Engagement. Engagement. Engagement. Getting the Most ROI for Your Buck

Catherine Paraan, Senior Manager, Wyndham Worldwide Hotel Group

Raymond Allston, Senior Vice President, Creative Director, Campbell-Ewald

Jodi Kerr, Vice President, Strategy & Business Development, Realtime Media

2 p.m. – 3 p.m.

Wednesday, October 15

· New Measurement for the New Direct Marketing

Chuck McLeester, Senior Vice President-Strategic Planning, Roska Direct Advertising

10 a.m. – 11 a.m.

· Putting the Brand in Financial Services Marketing

Michael Kaplan, Senior Vice President, Group Account Director, G2DD

David D. Magrini, Head of Medicare Marketing, Aetna Medicare

Debra Shear, AVP and Managing Director, Direct Marketing, Liberty Mutual Auto Insurance

10 a.m. – 11 a.m.

Creative Strategy

Monday, October 13

· Harnessing Human Behavior: 13 Steps to Must-Read Mailings

Nancy Harhut, Senior Vice President, Managing Director, Hill Holliday Relationship Marketing

11:15 a.m. – 12:15 p.m.

· Creative Masterclass

Herschell Gordon Lewis, President, Lewis Enterprises

11:15 a.m. – 12:15 p.m.

· Breaking the Ice — How DM Warms Up Cold Prospects

Wayne Pick, Executive Creative Director, Rapp Collins New Zealand

3 p.m. – 4:15 p.m.

Tuesday, October 14

· From John Q. Sample to Juan Q. Sample? Connecting Your Creative with Hispanics

Brenda Butler, General Manager, Dieste Harmel & Partners

Elizabeth Fauerso, Planning Director, Dieste Harmel & Partners

Michelle Riera, Associate Director, Advertising, AT&T

2 p.m. – 3 p.m.

Wednesday, October 15

· Creativity for the Rest of Us

Alan Rosenspan, President, Alan Rosenpan & Associates

10 a.m. – 11 a.m.

Please note: Session schedule and speakers are subject to change.

About DMA08 Conference & Exhibition

The DMA08 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA08, which will be held October 11-16 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA08’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma08.org or call 1.866.486.0734.

For information about DMA08 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at pressregistration@the-dma.org. For information about DMA’s requirements for press credentials, please click here. For additional information or queries, contact DMA at pressregistration@the-dma.org or 212.768.7277, ext. 1422.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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