DMA08's Thought Leadership Series To Provide Insight Into Integrated Marketing's Best Practices

New York, NY, July 1, 2008 — The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that will be held October 11–16 in Las Vegas, will feature a two-day Thought Leadership series that will present attendees with the latest in best practices, marketing solutions, and management insight. DMA08’s Thought Leadership series — running October 13 and 14 — will consist of valuable sessions that will leave attendees inspired, engaged, and fully connected to the entire direct marketing community.

“Our Thought Leadership series are conducted by some of the most innovative individuals and companies,” said Lori Ann Pope, senior conference manager. “This year’s thought leaders are the best, brightest, and some of the most recognizable names in the direct marketing community. DMA08 attendees participating in these sessions will be treated to exceptional, content-rich presentations ─ we’ve encouraged the Thought Leaders to step away from the usual PowerPoint decks and start engaging attendees! Not only will they learn cutting-edge techniques to increase lead generation, ROI, customer retention, and customer loyalty, but they will also discover important marketing solutions and new paths to explore.”

Monday, October 13

· Convergence Marketing: The Common Ground Where Brand and Direct Deliver Sustainable Brand and Unprecedented Profits

Richard Rosen, President/CEO, ROSEN

1:45 p.m. – 2:45 p.m.

· Online Survival Skills in an Uncertain Economy

David Hallerman, Senior Analyst, eMarketer

Ted McConnell, Manager, Digital Marketing Innovation, Procter & Gamble

Adam Gerber, Chief Marketing Officer, Quantcast

Dave Morgan, formerly CEO, Tacoda

1:45 p.m. – 2:45 p.m.

Tuesday, October 14

· Clarity in a World of Confusion ─ Fostering Growth in Turbulent Times

Larry Kimmel, Chairman/CEO, G2 Direct & Digital

8:45 a.m. – 9:45 a.m.

· Online Behavioral Advertising ¾ Going Beyond Context and Search to Better Conversions

Joel M. Davidson, CEO/President, NextAction

4:15 p.m. – 5 p.m.

· Research Revelation 2008: The Multichannel Consumer ¾ Fact or Fiction?

Peter Johnson, Research Strategy & Platforms Vice President, Direct Marketing Association

Glenn Lalich, Vice President, Research & Analysis, ParadyszMatera

Pam McHugh, President, Comperemedia

Heather Dougherty, Director of Research, Hitwise

Jonathan Silver, President and CEO, Affinity Solutions

4:15 p.m. – 5 p.m.

About DMA08 Conference & Exhibition

The DMA08 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA08, which will be held October 11-16 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA08’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma08.org or call 1.866.486.0734.

For information about DMA08 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at pressregistration@the-dma.org. For information about DMA’s requirements for press credentials, please click here. For additional information or queries, contact DMA at pressregistration@the-dma.org or 212.768.7277, ext. 1422.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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