THE NONPROFIT FEDERATION OF THE DIRECT MARKETING ASSOCIATION ANNOUNCES NAMES OF INCOMING ADVISORY COUNCIL MEMBERS

Washington, DC, July 11, 2008 — The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced the names of six new members to its Advisory Council.

The DMANF’s Advisory Council serves the Federation as a body of direct response fundraising experts and nonprofit leaders upon which the DMANF and DMA can rely for input and recommendations on strategic issues affecting the nonprofit segment and the direct response fundraising industry as a whole. The council includes representatives from a cross section of the nonprofit membership and the commercial suppliers that support the nonprofit community. Council members serve two-year terms, with approximately 20 percent rotating off at the end of each year.

“The Nonprofit Federation of DMA is fortunate to count talented leaders among its ranks,” said DMANF Executive Director Senny Boone. “The incoming Advisory Council members have impressive track records and notable accomplishments that will provide the membership a forward-looking leadership view as we tackle the good and bad in fundraising and marketing this coming year, which we know is going to be daunting for many organizations.”

The following new members have been appointed to serve on the DMANF’s Advisory Council:

Mary Bogucki, vice president of Amergent, has spent more than 25 years in client and project management in the fields of engineering, new product development, and marketing. She and her team deliver successful marketing campaigns, award-winning creative, and in-depth strategic analysis to a wide variety of nonprofit organizations. Previously, Bogucki served on the Professional Development Committee of the National Catholic Development Conference (NCDC) and was a co-chair for the 2008 DMANF conference in Washington, DC.

Thomas Harrison, president and chief executive officer at Russ Reid, a marketing/communications firm headquartered in Pasadena, CA, has an extensive professional background, which includes the management of marketing and communication programs for Toyota, Mattel, American Honda, Catholic Charities USA, General Mills, Boys Town, World Vision, St. Jude Children’s Research Hospital, the Salvation Army, City of Hope, the American Red Cross, and Los Angeles Mission. Additionally, Harrison has served on the National Communications Task Forces for the March of Dimes and Catholic Charities USA, and on the board of the Audubon Society of California.

Roger Hiyama, Vice President of Strategy and Analytics for Merkle, has more than 25 years of successful database marketing, strategic planning, and agency experience in both the fundraising and commercial markets. He has extensive experience in the health care marketplace through his current and past work with the American Cancer Society, Arthritis Foundation, National MS Society, American Diabetes Association, and Muscular Dystrophy Association, and is active in the DMANF. Additionally, Mr. Hiyama is a frequent speaker and session moderator for fundraising educational events.

As Vice President of Development at Mercy Home for Boys and Girls in Chicago, Mimi LeClair leads that organization’s development program, which includes direct mail; e-philanthropy; and corporate, foundation, major, and planned gifts. Through its Development Program, 99.2 percent of Mercy Home’s annual $30 million budget is raised through private support. Prior to coming to Mercy Home, LeClair was an investments manager for a corporate real estate firm and an account executive for a Chicago advertising agency.

Atul Tandon, senior vice president for donor engagement at World Vision, grew up in India and lived his first 21 years exisiting on less than $1 a day. In his role at World Vision, Tandon leads the organization’s efforts to engage individual donors, churches, corporations, foundations, and community institutions. He also oversees major gifts, volunteer engagement, and World Vision’s work serving the poor in major cities across America. Prior to joining World Vision in 2000, Tandon had a 19-year career in the global financial services industry with Citigroup, playing a key role in expanding its global branch and consumer market networks.

As Director of Direct Mail for Memorial Sloan-Kettering Cancer Center (MSKCC) and the 2007-2008 President of the Direct Mail Fundraisers Association (DMFA), Kim Walker brings more than 25 years of experience in the direct mail industry, both in the for-profit and non-for-profit arenas. In her role at MSKCC, Walker is responsible for the planning, creation, implementation, and analysis of the comprehensive direct mail campaign. Previously, Walker worked for Philips-Van Heusen, and Lighthouse International.

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About the Nonprofit Federation of the DMA

The Nonprofit Federation of the Direct Marketing Association (DMA) is the leading association for nonprofit organizations that use direct marketing channels such as mail, Internet, email, telephone, and social networking to gain support from individual donors. For more than 25 years, the Nonprofit Federation (and its predecessor organizations) has served as an effective advocate for nonprofits both in Washington, DC and in all 50 states regarding postal rates and delivery service, data protection, fundraising accountability, and other legislative and regulatory issues that affect nonprofit fundraising. It also leads the way in professional education, market intelligence, and networking for its more than 400 member organizations. In 2007, Americans gave $229 billion to nonprofit organizations; the majority of those donations were the result of direct marketing. For additional information on the Nonprofit Federation, its work, and its member benefits, visit www.nonprofitfederation.org.

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