DMA08 Extra Opportunities, Special Sessions and Events for Attendees

New York, NY, July 29, 2008 — The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that runs October 11-16 in Las Vegas, will offer attendees special attention. Whether it’s a full day of Spanish language programming or the brand new DMA08 Master Class, attendees will find exactly what they’re looking for.

“DMA08 will offer attendees from around the globe an action-packed schedule from beginning to end,” said Lori Ann Pope, senior conference manager, DMA. “And this year we are giving all participants extra attention with our special sessions and events.”

DMA08 Special Sessions

DMA08 Master Class

Las Vegas Hilton

This exciting new addition to the DMA08 lineup is an advanced-level, full-day event designed for experienced professionals in the direct marketing community.

Sunday, October 12

· What’s REALLY Going On in the Marketplace?

J. Walker Smith, President, Yankelovich

9:05 a.m. – 10:10 a.m.

· The Market Intelligence Role: Trends, Forecasts and Beyond?

Laura Curtis, Director, Market Intelligence Advisory Service, IDC Executive Advisory Group

10:20 a.m. – 11:15 a.m.

· How to Engage Marketing Weary Consumers with the Power of Community, Dialogue and Partnership

Joseph Jaffe, President, crayon

Luncheon Keynote

11:30 a.m. – 12:45 p.m.

· The Role of the Agency

Trish Wheaton, Chief Marketing Officer, Wunderman

1 pm. – 1:45 p.m.

· Neurographics: Mindset Scoring System, Lower Acquisition Costs that Improve Retention

Mark Knobel, CEO, ThinkingCraft

Dennis Damio, President, ThinkingCraft

1:45 p.m. – 2:25 p.m.

DMA Nonprofit Federation Day

Las Vegas Convention Center

This exciting day focuses on issues most important to nonprofit marketers. Following a day of educational sessions, DMA will host the Nonprofit Federation Reception. Separate registration is required — please click here to register for DMA Nonprofit Federation Day and please click here to RSVP for the DMA Nonprofit Federation Reception.

Monday, October 13

· Baby Boomers Will Rock Your World! Are You Ready?

Brett Campbell, Account Supervisor, Merkle

Jon Van Wyk, Director of Analytics & Strategic Planning, Merkle

11:15 a.m. – 12:15 p.m.

· Bringing it Back from Near Death! How Annual Giving Programs Can Be Revived!

Lawrence Henze, Managing Director, Target Analysis Group

3 p.m. – 4:15 p.m.

· DMA Nonprofit Federation Reception

4:15 p.m. – 5:15 p.m.

DMA Corporate Responsibility Programs

Las Vegas Convention Center

These sessions continue DMA’s commitment to helping members become more socially responsible — a must for those who want to understand the issues that are most important to the public and learn new ways to address them.

Monday, October 13

· Green Your Marketing to Meet Customer Environmental Expectations

Sponsored by DMA Corporate Responsibility

3 p.m. – 4:15 p.m.

Tuesday, October 14

· Commitment to Consumer Choice: An Important Strategy for Do Not Mail Threats

Sponsored by DMA Corporate Responsibility

Jim Conway, VP and Counsel, Corporate Responsibility, Direct Marketing Association

Kent Johnson, CEO, Highlights for Children

2 p.m. – 3 p.m.

Wednesday, October 15

· Mobile Marketing: Legally Reaching Important New Audiences

Sponsored by DMA Corporate Responsibility

Marsha Goldberger, Director, Corporate Responsibility, Direct Marketing Association

Michael Becker, EVP, Business Development, iLoop

Helen Mac Murray, Partner, Mac Murray, Cook, Peterson & Shuster, LLP

10 a.m. – 11 a.m.

Web Usability Experience

Las Vegas Convention Center

This hands-on workshop will show attendees how to apply website usability to improve their websites, email campaigns, landing pages, and the general online customer experience. Separate registration is required for this session. Please click here to register for the Web Usability Experience session.

Monday, October 13

· Led by BusinessOnLine

11:15 a.m. – 12:15 p.m.

3 p.m. – 4:15 p.m.

Search Engine Marketing Experience

Las Vegas Convention Center

Leading search engine optimization experts will not only share their strategies but they will interact with attendees by answering their specific questions in this fun, fast-paced session.

Tuesday, October 14

· Led by SucessWorks

2 p.m. – 3 p.m.

Wednesday, October 15

· Led by SuccessWorks

10 a.m. – 11 a.m.

Spanish DM

Las Vegas Hilton

DMA08’s global, four day program is designed specifically for Spanish speakers. Partnering with Instituto de Comercio Electrónico y Marketing Directo (ICEMD) of Spain and the Latin American Federation of Direct and Interactive Marketing Associations (ALMADI) these presentations will be delivered by the experts of Iberoamerica.

Sunday, October 12

· DMA — ICEMD Certificate Course En Español: With The Best ICEMD Master Classes of 2008

3 p.m. – 5 p.m.

Monday, October 13

· DMA — ICEMD Certificate Course En Español: With The Best ICEMD Master Classes of 2008

11:15 a.m. – 4:15 p.m.

Tuesday, October 14

· Advanced Professional Track En Español

Sponsored by DMA and ALMADI, The Latin American Federation of Direct and Interactive Marketing Associations

8:45 a.m. – 5 p.m.

Wednesday, October 15

· Advanced Professional Track En Español Continued

Sponsored by DMA and ALMADI, The Latin American Federation of Direct and Interactive Marketing Associations

10 a.m. – 3:45 p.m.

About DMA08 Conference & Exhibition

The DMA08 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA08, which will be held October 11-16 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA08’s exhibit hall will feature more than 550 exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma08.org.

For information about DMA08 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at pressregistration@the-dma.org. For information about DMA’s requirements for press credentials, visit http://www.the-dma.org/press/pressevents.shtml. For additional information or queries, contact DMA at pressregistration@the-dma.org or 212.768.7277, ext. 1422.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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