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Email Experience Council Launches Speakers Bureau
Email Experts Spread Best Practices
New York, NY, August 13, 2008 — The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the official launch of the eec Speakers Bureau. Composed of experienced eec members, the speakers have committed to making themselves available to speak at events that currently have little or no programming about email marketing.
“Email marketing is a challenging craft to master. Do it right and you can see a phenomenal ROI. Do it wrong and you can seriously hurt your brand,” said Jeanniey Mullen, eec founder and chief marketing officer of Zinio. “Learning about the right way to do email marketing from the front-line experts in the field is enormously important. We believe the launch of the eec Speakers Bureau will help provide fast access to expert speakers in the email space. This is a resource with extremely high value for our community.”
The Speakers Bureau was created by eec roundtable members as an industry outreach project and will continue to be overseen by an advisory committee. The committee is composed of eec members who will evaluate speakers, approve speaking opportunities and presentations, as well as collect feedback from event organizers.
Commenting on the eec initiative, DMA Executive Vice President and Chief Operating Officer
“One of the benefits of eec membership is the networking opportunities. We all learn from each other,” said Kay Cavendar, one of the chairs of the Speakers Bureau Advisory Committee and the director of communications for Silverpop. “The eec Speakers Bureau was created to help members broaden their own abilities and to educate new email marketers entering this growing field."
Rich Slater, the Speakers Bureau Advisory Committee’s other chair and the vice president of sales at AcquireWeb, added, “We want to make sure that email marketers, large and small, are aware of best practices so they can maximize their return on investment and avoid pitfalls that could result in their violating CAN-SPAM, experiencing high list churn, or being blacklisted by ISPs.”
About the Email Experience Council (eec)
The Email Experience Council (eec) (www.emailexperience.org), the Direct
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the
In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.
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